Keeping cyber attacks at bay
Fonterra says it takes the ongoing threat of 'adverse cyber action' extremely seriously.
Fonterra has launched its first Anchor milk pop-up store at one of China’s busiest shopping complexes.
The Super Brand Mall, Shanghai attracts more than 20 million shoppers every year; boasts 250,000 square metres of retail space.
The full Anchor China range of UHT milks, milk powders, cheese and butter is on display at the store, where shoppers can also craft their own recipes, view videos of New Zealand farms and play interactive games.
Famous Chinese actor Tong Dawei joined the store launch event, sampling products and helping to develop recipes using Anchor products.
“Today’s Chinese consumers are much more brand conscious and brand loyal than previous generations, so finding ways to create experiences and emotional connections with the brand is a key part of our ongoing brand-building strategy for Anchor in China,” says Christina Zhu, president Fonterra Greater China.
“This higher level of discernment among consumers is driving strong demand for premium goods, so this pop-up is a high-profile opportunity for us to remind shoppers of the premium nature of Anchor.’
Vice president China Brands Chester Cao says that brands in China need to integrate their online and offline presence to reach consumers in the digital age.
“Our pop-up store is recognition of that need to integrate,” says Cao. “Online and offline go hand-in-hand and events like this are a great way to tell our story in a more real and engaging way.
“We’ve had great feedback from shoppers on the farm videos in the store – seeing the green grass and blue skies where New Zealand cows graze is unique for many people in China and it helps them understand Anchor’s provenance in more depth.”
Recent rain has offered respite for some from the ongoing drought.
New Zealand's TBfree programme has made great progress in reducing the impact of the disease on livestock herds, but there’s still a long way to go, according to Beef+Lamb NZ.
With much of the North Island experiencing drought this summer and climate change projected to bring drier and hotter conditions, securing New Zealand’s freshwater resilience is vital, according to state-owned GNS Science.
OPINION: Otago farmer and NZ First MP Mark Patterson is humble about the role that he’s played in mandating government agencies to use wool wherever possible in new and refurbished buildings.
For Wonky Box co-founder Angus Simms, the decision to open the service to those in rural areas is a personal one.
The golden age of orcharding in West Auckland was recently celebrated at the launch of a book which tells the story of its rise, then retreat in the face of industry change and urban expansion.
OPINION: Should Greenpeace be stripped of their charitable status? Farmers say yes.
OPINION: After years of financial turmoil, Canterbury milk processor Synlait is now back in business.