KiwiBrothersTM make their China debut
Zespri has unveiled the award-winning KiwiBrothersTM mascots in China for the first time to market its large kiwifruit crop.
A2 CORPORATION (A2C) and its China distributor partner China State Farm Holding Shanghai Company (CSF) has hosted the official launch ceremony for a2 Platinum infant formula in China.
It was held in the press room of the Great Hall of the People in Tiananmen Square.
A2C managing director Geoffrey Babidge says: "The launch was the start of another exciting new chapter for A2C and a2 brand products. A2C owns and commericalises a unique portfolio of intellectual property and the official launch today of a2 Platinum infant formula in China is a crucial step to provide Chinese mothers access to our products."
The launch event included a scientific panel discussion with key medical professionals specialising in infant and child care. The panel highlighted the benefits of dairy based products containing only the A2 version of the beta casein protein can provide to all people, in particular infants.
Babidge went on to say: "a2 Platinum infant formula is also available throughout Australia and New Zealand as part of a coordinated launch. a2 Platinum infant formula contains only the A2 form of the beta casein protein, which is structurally more comparable to that which mothers naturally produce."
The chairman of CSF Agribusiness Group, Li Ya Cheng says "a2 Platinum infant formula expands the range of premium agricultural and aquaculture products CSF distributes throughout China. We are confident consumers will recognise the unique benefits of the a2 proposition and CSF will achieve significant distribution throughout China."
The planned roll-out in China will initially include high end baby maternity outlets in Beijing, Shanghai, Guangzhou, Chongqing and East China before progressively expanding to further major cities plus Hong Kong and Macau.
Rural trader PGG Wrightson has revised its operating earnings guidance, saying trading conditions have deteriorated since the last market update in February.
It's been a bumper season for maize and other supplements in the eastern Bay of Plenty.
Leading farmers from around New Zealand connected to share environmental stories and inspiration and build relationships at the Dairy Environment Leaders (DEL) national forum in Wellington last month.
AgriZeroNZ, a joint venture fast-tracking emissions reduction tools for farmers, is pouring $5 million in a biotech company to develop a low emissions farm pasture with increased productivity gains.
Fonterra is teaming up with wealth app provider Sharesies to make it easier for its farmer shareholders to trade co-op shares among themselves.
Te Awamutu dairy farmers Doug, Penny, Josh and Bayley Storey have planted more than 25,000 native trees on the family farm, adding to a generations-old native forest.
OPINION: Talking about plant-based food: “Chicken-free chicken” start-up Sunfed has had its valuation slashed to zero by major investor Blackbird…
OPINION: Synlait's financial woes won’t be going away anytime soon.