Thursday, 28 October 2021 07:55

FarmIQ, AgResearch join forces

Written by  Staff Reporters
Farmax chief executive Gavin McEwan. Farmax chief executive Gavin McEwan.

Two agricultural software providers are joining forces to create more value for pastoral farmers.

FarmIQ Systems and state-owned AgResearch have formed a strategic partnership after FarmIQ acquired decision-support tool Farmax from the SOE.

AgResearch will now become a shareholder in FarmIQ Systems and a preferred provider of science and research going forward.

FarmIQ chief executive Will Noble said the partnership was long overdue as both organisations have shared the same vision for the agriculture sector since its inception from the Primary Growth Partnership in 2010.

"If we want to become the leading decision support platform of choice for all pastoral farmers in New Zealand, then having AgResearch as a shareholder and the Farmax product to our whanau, brings with it strong industry credibility and a vast amount of science to our software - it's incredibly exciting for our farming customers and the industry as a whole".

AgResearch director of technology and digital services Greg Rossiter says the decision was made as part of the CRI's commitment to providing the agricultural industry with quality science and software-based decision support tools.

Going forward FarmIQ will invest the capital and provide the infrastructure to take Farmax to the next level, which was not considered AgResearch's core business.

"The partnership delivers our scientists opportunities to collaborate and strengthen relationships with key partners and FarmIQ shareholders," says Rossiter.

Gavin McEwen, chief executive of Farmax views the partnership as having plenty of benefits for Farmax's own customers "the business will continue to provide its standalone product and services to our valued customers".

"Our goal is to unlock tangible benefits to all by improving interoperability and integration between both applications to make things easier, quicker and more accurate for customers."

More like this

Grasslanz scoops top science award

The Government's plan to merge the seven crown institutes presents exciting possibilities for plant technology company Grasslanz Technology, says chief executive Megan Skiffington.

Featured

Te Radar celebrates kiwi farming heritage in latest release

Undoubtedly the doyen of rural culture, always with a wry smile, our favourite ginger ninja, Te Radar, in conjunction with his wife Ruth Spencer, has recently released an enchanting, yet educational read centred around rural New Zealand in one hundred objects.

Waireka Research Station leads biodiversity restoration in New Plymouth

For more than 50 years, Waireka Research Station at New Plymouth has been a hub for globally important trials of fungicides, insecticides and herbicides, carried out on 16ha of orderly flat plots hedged for protection against the strong winds that sweep in from New Zealand’s west coast.

National

Machinery & Products

» Latest Print Issues Online

Milking It

Price cut coming?

OPINION: Dipping global dairy prices have already resulted in Irish farmers facing a price cut from processors.

Butter price melt

OPINION: Are the heydays of soaring global demand for butter over?

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter