Displaying items by tag: VALUE ADDED

Fonterra has shifted one billion litres of milk into its high returning consumer and foods business over the past 18 months, chief executive Theo Spierings claims.

Failing to market our products properly is costing us billions, says Jacqueline Rowarth, agribusiness professor at the University of Waikato.

Speaking to Rural News after his SIDE speech, Sir Ray Avery said he thinks the whole dairy industry is too “product focussed”.

In recent months we’ve seen speculation from some commentators on the uncertain future of co-operative dairying in New Zealand – in which private companies and foreign investment trumps generations of local market expertise and value add is lost in the margins.