Zespri global sales top $5 billion for 2024–25 season amid strong demand
Zespri says global sales for the 2024-25 season topped $5 billion on the back of strong demand and market returns.
Zespri's SunGold or G3, has been named as fruit and vegetable product of the year by Lebensmittel Praxis, one of Germany's most important grocery trade publications.
The award, which is based on a broad survey of consumers living in Germany aged between 18 and 65, had apparently only been won previously by vegetable products.
Zespri's marketing manager for Germany, Andreas Borgers, says they are really happy about this award, because it shows that we can inspire those who consume our products.
"Our goal for 2016 is to give more people the opportunity to try our Zespri SunGold, because taste and quality speak for themselves. Naturally that also means substantial potential sales for our trade partners," he says.
Borgers says in Germany a total of 65 promoters gave away around 165,000 individual SunGold kiwifruits to people in Dusseldorf, Hamburg and Berlin during special tasting events in May, June and July respectively.
He says these tastings were accompanied by wide-reaching PR and advertising campaigns, the latter featuring billboards, radio and television spots, collaborations with print and online media, social media promotions and other tactics described intriguingly by the company as 'guerilla activities'.
A brilliant result and great news for growers and regional economies. That's how horticulture sector leaders are describing the news that sector exports for the year ended June 30 will reach $8.4 billion - an increase of 19% on last year and is forecast to hit close to $10 billion in 2029.
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We're working through it, and we'll get to it.
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A technical lab manager for Apata, Phoebe Scherer, has won the Bay of Plenty 2025 Young Grower regional title.