Monday, 28 December 2015 09:55

German accolade for kiwifruit

Written by 
Zespri's SunGold or G3, has been named as fruit and vegetable product of the year by one of Germany's most important grocery trade publications. Zespri's SunGold or G3, has been named as fruit and vegetable product of the year by one of Germany's most important grocery trade publications.

Zespri's SunGold or G3, has been named as fruit and vegetable product of the year by Lebensmittel Praxis, one of Germany's most important grocery trade publications.

The award, which is based on a broad survey of consumers living in Germany aged between 18 and 65, had apparently only been won previously by vegetable products.

Zespri's marketing manager for Germany, Andreas Borgers, says they are really happy about this award, because it shows that we can inspire those who consume our products.

"Our goal for 2016 is to give more people the opportunity to try our Zespri SunGold, because taste and quality speak for themselves. Naturally that also means substantial potential sales for our trade partners," he says.

Borgers says in Germany a total of 65 promoters gave away around 165,000 individual SunGold kiwifruits to people in Dusseldorf, Hamburg and Berlin during special tasting events in May, June and July respectively.

He says these tastings were accompanied by wide-reaching PR and advertising campaigns, the latter featuring billboards, radio and television spots, collaborations with print and online media, social media promotions and other tactics described intriguingly by the company as 'guerilla activities'.

More like this

Featured

ANZCO Foods' net profit plunges

Meat processor ANZCO Foods’ net profit has plunged on the back of lower market returns which squeezed margins and impacted business performance.

Editorial: Forest for the trees?

OPINION: Most people will be aware of the Government's plans to boost coal, oil and gas production to meet energy requirements.

Protest planned outside dairy awards venue

As the dairy industry prepares to celebrate its top achievers at an awards night this Saturday, attendees are being warned to be aware of protests planned outside the venue – Baypark Arena, Mount Mauganaui.

National

Machinery & Products

Farmer-led group buys Novag

While the name and technology remain unchanged and new machines will continue to carry the Novag name, all the assets,…

Buhler name to go

Shareholders at a special meeting have approved a proposed deal that will see Buhler Industries, the publicly traded Versatile and…

» Latest Print Issues Online

The Hound

Keep it up

OPINION: The good fight against "banking wokery" continues with a draft bill to scrap the red tape forcing banks and…

We're OK!

OPINION: Despite the volatility created by the shoot-from-the-hip trade tariff 'stratefy' being deployed by the new state tenants in the…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter