McDonald’s NZ spends $235m on local farmers in 2024
Feeding more than 1.5 million people a week takes more than quick service, it takes the ongoing work of New Zealand farmers and producers, according to McDonalds.
OPINION: This old mutt notes that 'activist' Angus Robson tried a new tack in using woke, online media outfit Newsroom to reboot his ongoing - and thus far failed - attempt to muddy the name of NZ farming.
Just before Christmas, a story ran on Newsroom, fed to it by Robson, accusing McDonalds of encouraging mud farming.
This followed a failed complaint by Robson to the Advertising Standards Authority where he whined about ads used by Maccas promoting the use of NZ beef in its burgers that described NZ beef as being raised in "an ideal climate, lush pastures and innovative farming".
Robson's complaint to the ASA said the claims were misleading because of some of the winter grazing practices used by NZ beef farmers.
Sensibly, the ASA dismissed this whingey complaint and Maccas are still promoting its yummy, NZ beef filled burgers.
Bradley Wadsworth lives on the family farm – Omega Station – in the Wairarapa about 30 minutes’ drive east from Masterton.
With global milk prices falling, the question is when will key exporting countries reach a tipping point where production starts to dip.
Rural contractors want the Government to include a national standard for air plans as part of its Resource Management Act reforms.
The biggest reform of local government in more than 35 years is underway.
An industry-wide project led by Ministry for Primary Industries (MPI) is underway to deal with the rising number of feral pests, in particular, browsing pests such as deer and pigs.
Three New Zealand agritech companies are set to join forces to help unlock the full potential of technology.

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