Alcohol advertising and promotion - know your responsibilities
Advertising wine in New Zealand is subject to strict regulatory requirements.
Just before Christmas, a story ran on Newsroom, fed to it by Robson, accusing McDonalds of encouraging mud farming.
This followed a failed complaint by Robson to the Advertising Standards Authority where he whined about ads used by Maccas promoting the use of NZ beef in its burgers that described NZ beef as being raised in "an ideal climate, lush pastures and innovative farming".
Robson's complaint to the ASA said the claims were misleading because of some of the winter grazing practices used by NZ beef farmers.
Sensibly, the ASA dismissed this whingey complaint and Maccas are still promoting its yummy, NZ beef filled burgers.
