Wednesday, 18 January 2023 08:45

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Written by The Hound

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OPINION: This old mutt notes that 'activist' Angus Robson tried a new tack in using woke, online media outfit Newsroom to reboot his ongoing - and thus far failed - attempt to muddy the name of NZ farming.

Just before Christmas, a story ran on Newsroom, fed to it by Robson, accusing McDonalds of encouraging mud farming.

This followed a failed complaint by Robson to the Advertising Standards Authority where he whined about ads used by Maccas promoting the use of NZ beef in its burgers that described NZ beef as being raised in "an ideal climate, lush pastures and innovative farming".

Robson's complaint to the ASA said the claims were misleading because of some of the winter grazing practices used by NZ beef farmers.

Sensibly, the ASA dismissed this whingey complaint and Maccas are still promoting its yummy, NZ beef filled burgers.

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Yada, yada, yada

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