Overbearing?
OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the job description of PR is to grease the wheels and ensure clients get good media coverage.
OPINION: The Hound is perplexed about some of the over-the-top climate catastrophising by mainstream media outlets during the holidays.
They ran countless breathless stories about parts of the country hitting temperatures of – wait for it – 30 degrees on some days.
Well, it is summer and temperatures of 30-plus degrees are not a recent phenomenon, it has been happening at this time of year in NZ for more than 150 years!
Then your old mate read a fanciful opinion piece – on a supposedly respected news website – claiming that these kind of temperatures will mean the end of livestock farming in this country as we know it.
The credibility of said ‘opinonist’ and website was put into perspective when she claimed that NZ currently had a population of “40 million sheep”.
The fact is NZ’s not had 40 million sheep for a number of years with the current flock only around 25 million strong.
OPINION: Ministry for Primary Industries' situation outlook for primary industries report (SOPI) makes impressive reading.
Sheep and beef farmers Matt and Kristin Churchward say using artificial intelligence (AI) to spread fertiliser on their sprawling 630ha farm is a game changer for their business.
Commercial fruit and vegetable growers are being encouraged to cast their votes in the Horticulture New Zealand (HortNZ) board directors' election.
A unique discovery by a Palmerston North science company, Biolumic, looks set to revolutionise the value and potential of ryegrass and the secret is the application of ultraviolet (UV) light.
A New Zealand company is redefining the global collagen game by turning New Zealand sheepskin into a world-class health product.
With further extreme weather on the way, ANZ Bank is encouraging farmers and business owners impacted by the recent extreme weather and flooding to seek support if they need it.
OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the…
OPINION: The Hound hears from his canine pals in Southland that an individual's derogatory remarks on social media have left…