Tuesday, 20 April 2021 17:00

PR-101

Written by  The Hound

OPINION: This old mutt reckons that Fonterra must be learning its PR tricks from the Government.

Since time immemorial, governments who want to bury bad news, release it late on the eve of a holiday or long weekend.

So, accordingly, Fonterra announced that it had finally sold its disastrous investment in its China Farms with a media release sent out at 4.26pm on Easter Thursday eve - when most news organisations around the country had already broken up for the Easter Weekend.

And the spinning didn't stop there.

Despite everyone knowing the dairy co-op's 'investment' in its Chinese farms have been a complete financial and practical cluster, chief executive Miles Hurrell uttered this bull manure: "Fonterra has contributed to the development of the Chinese dairy industry by establishing these farms and we're pleased to now hand ownership over to Youran for the next phase of development".

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Spare a thought then for media outfit Stuff who were threatened with fines up to $200,000 by a snivelling civil servant from the MoH for illustrating a quiz question with a photo of part of the cover of a 45-year-old copy Playboy.

As Stuff notes, “It wasn’t the Playboy cover which caused offence. No, it was the back page which… featured an advert for a cigarette brand”.

As Regulations Minister David Seymour notes, “The real scandal here is, well, no wonder we’ve got problems in healthcare when they’re doing the Stuff quiz during work time.”

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The Hound

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