Tuesday, 20 April 2021 17:00

PR-101

Written by  The Hound

OPINION: This old mutt reckons that Fonterra must be learning its PR tricks from the Government.

Since time immemorial, governments who want to bury bad news, release it late on the eve of a holiday or long weekend.

So, accordingly, Fonterra announced that it had finally sold its disastrous investment in its China Farms with a media release sent out at 4.26pm on Easter Thursday eve - when most news organisations around the country had already broken up for the Easter Weekend.

And the spinning didn't stop there.

Despite everyone knowing the dairy co-op's 'investment' in its Chinese farms have been a complete financial and practical cluster, chief executive Miles Hurrell uttered this bull manure: "Fonterra has contributed to the development of the Chinese dairy industry by establishing these farms and we're pleased to now hand ownership over to Youran for the next phase of development".

More like this

Trop de Paris!

OPINION: Your old mate's ear has been chewed off recently by farmers voicing their displeasure with the National Party, particularly relating to how they're treating their farmer base.

NZ vs Aussie beef

OPINION: Your old mate hears that at a recent China Business Summit, PM Christopher Luxon delivered a none-too-subtle "could try harder" report card on the red meat industry regarding its exports to China - particularly when compared to Australia.

Arable advocacy?

OPINION: Spare a thought for the arable farmer, squeezed on one side by soft global prices and on the other by limits on further yield increases.

Our own 'Clarkson'

OPINION: The huge success of former Top Gear host Jeremy Clarkson's new TV show, Clarkson's Farm, and the boost it has given the image of farming in the UK, has prompted one scribe to wonder aloud who could fill a similar role here in NZ.

Featured

National

Machinery & Products

» Latest Print Issues Online

The Hound

Trop de Paris!

OPINION: Your old mate's ear has been chewed off recently by farmers voicing their displeasure with the National Party, particularly…

NZ vs Aussie beef

OPINION: Your old mate hears that at a recent China Business Summit, PM Christopher Luxon delivered a none-too-subtle "could try…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter