Tuesday, 20 April 2021 17:00

PR-101

Written by  The Hound

OPINION: This old mutt reckons that Fonterra must be learning its PR tricks from the Government.

Since time immemorial, governments who want to bury bad news, release it late on the eve of a holiday or long weekend.

So, accordingly, Fonterra announced that it had finally sold its disastrous investment in its China Farms with a media release sent out at 4.26pm on Easter Thursday eve - when most news organisations around the country had already broken up for the Easter Weekend.

And the spinning didn't stop there.

Despite everyone knowing the dairy co-op's 'investment' in its Chinese farms have been a complete financial and practical cluster, chief executive Miles Hurrell uttered this bull manure: "Fonterra has contributed to the development of the Chinese dairy industry by establishing these farms and we're pleased to now hand ownership over to Youran for the next phase of development".

More like this

Sugar hit

OPINION: Winston Peters has described the decision to sell its brand to Lactalis and disperse the profit to its farmer shareholders as a 'short sighted sugar hit'.

Strange bedfellows

OPINION: Two types of grifters have used the sale of Fonterra's consumer brands as a platform to push their own agendas - under the guise of 'caring about the country'.

Featured

Editorial: Preparing for drought

OPINION: Farmers along the east coast of both islands are being urged to start planning for drought as recent nor'west winds have left soil moisture levels depleted.

National

Machinery & Products

» Latest Print Issues Online

The Hound

Sugar hit

OPINION: Winston Peters has described the decision to sell its brand to Lactalis and disperse the profit to its farmer…

Wrong focus?

OPINION: The Hound reckons a big problem with focusing too much on the wrong goal - reducing livestock emissions at…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter