Tuesday, 20 April 2021 17:00

PR-101

Written by The Hound

font size decrease font size increase font size
Print
Email

OPINION: This old mutt reckons that Fonterra must be learning its PR tricks from the Government.

Since time immemorial, governments who want to bury bad news, release it late on the eve of a holiday or long weekend.

So, accordingly, Fonterra announced that it had finally sold its disastrous investment in its China Farms with a media release sent out at 4.26pm on Easter Thursday eve - when most news organisations around the country had already broken up for the Easter Weekend.

And the spinning didn't stop there.

Despite everyone knowing the dairy co-op's 'investment' in its Chinese farms have been a complete financial and practical cluster, chief executive Miles Hurrell uttered this bull manure: "Fonterra has contributed to the development of the Chinese dairy industry by establishing these farms and we're pleased to now hand ownership over to Youran for the next phase of development".

More like this

Data sharing initiative wins national award for saving farmers time

The work Fonterra has done with Ballance Agri-Nutrients Ltd, LIC and Ravensdown to save farmers time through better data connections has been recognised with a national award.

Overbearing?

OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the job description of PR is to grease the wheels and ensure clients get good media coverage.

Foot-in-mouth

OPINION: The Hound hears from his canine pals in Southland that an individual's derogatory remarks on social media have left them wishing they had kept their mouth firmly closed.

Be afraid

OPINION: Your old mate hears some of the recent uptick in farmer confidence has slipped since the political polls started leading a bit to the left, away from the current coalition of National, Act and NZ First.

Trust us!

OPINION: Ther'es a reason politicians rank even lower than John Campbell in the most trusted profession surveys.

Featured

Big return on a small investment

Managing director of Woolover Ltd, David Brown, has put a lot of effort into verifying what seems intuitive, that keeping newborn stock's core temperature stable pays dividends by helping them realise their full genetic potential.

$150B farm succession challenge looms for NZ agriculture

Within the next 10 years, New Zealand agriculture will need to manage its largest-ever intergenerational transfer of wealth, conservatively valued at $150 billion in farming assets.

Meyer Cheese invests $3.5 million in state-of-the-art Waikato facility

Boutique Waikato cheese producer Meyer Cheese is investing in a new $3.5 million facility, designed to boost capacity and enhance the company's sustainability credentials.

Editorial: Sensible move

OPINION: The Government's decision to rule out changes to Fringe Benefit Tax (FBT) that would cost every farmer thousands of dollars annually, is sensible.

DairyNZ and Beef + Lamb NZ wrap up M. bovis compensation support after $161M in claims

Compensation assistance for farmers impacted by Mycoplama bovis is being wound up.

Farmers win as government scraps proposed Fringe Benefit Tax on utes

Selecting the reverse gear quicker than a lovestruck boyfriend who has met the in-laws for the first time, the Coalition Government has confirmed that the proposal to amend Fringe Benefit Tax (FBT) charged against farm utes has been canned.