Overbearing?
OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the job description of PR is to grease the wheels and ensure clients get good media coverage.
After rolling out a patty made of vegetables in hundreds of its stores across the US in early 2022, the world's most profitable burger chain has pulled the pin on the fake burger.
The McPlant - a pea, rice, and potato mixture that mimicked the flavour and texture of beef - was hailed in marketing as a saviour to the impending climate disaster.
However, the only disaster was financial and in early August - a mere six months after its launch - McDonald's stopped producing the 'animal-free' burger, which used a fake beef patty from Beyond Meat.
Apparently, it was rolled out in roughly 600 stores in February to gauge customer demand, but McDonald's American customers voted with their feet.
