Thursday, 04 August 2022 11:55

Fruitful change?

Written by  The Hound

OPINION: Your canine crusader notes that meat company Silver Fern Farms has undergone quite a refresh over the last few years.

Once renowned as the bastion of dour, gruff, stern and stubborn types - like Robbie Burnside, Jim Pringle, Stewart Barnett and Keith Cooper - a changing of the guard has seen it embrace trends like 'sustainability', 'net carbon zero' and 'regen ag'.

Many of SFF's new executives have come from outside the meat industry, with current boss Simon Limmer bringing a number of his former Zespri colleagues into the fold.

Many of SFF's old guard would be rolling their eyes - and some in their graves - at these changes

It will be interesting to see how things go if meat returns start turning south or the industry hits tough times again and if the new-look 'fruity' SFF still remains a hit with suppliers and shareholders.

More like this

Ruth reckons

OPINION: Ruth Richardson, architect of the 1991 ‘Mother of all Budgets’ and the economic reforms dubbed ‘Ruthanasia’, added her two cents to the Treaty Principles Bill with a submission that essentially says it’s time to “have the sovereign authority” define the principles of the Treaty “by design” rather than continue to let them be defined “by accident” by unaccountable institutions like activists in the Courts, the Waitangi Tribunal and officialdom.

Veg, no meat?

OPINION: Why do vegans and others opposed to eating meat try to convince others that a plant based diet is the best, when they themselves actively seek out veg-based products that taste like meat?

Who's the glutton?

OPINION: We are told there is a wine glut - production outstripping demand worldwide - and the words 'wine lakes' are being thrown around.

Colonial science?

OPINION: Science funding for the bulwark of the nation, agriculture, is in a parlous state and less taxpayer money is shelled out for it every year.

Featured

Editorial: Will big be better?

OPINION: The shakeup to the science sector with the proposed merger of four ag related crown research institutes (CRIs) into one conglomerate has drawn little public reaction.

Co-op boosts chilled exports to China

Alliance Group has secured greater access for chilled beef exports to China, following approval for two of its processing plants to supply the market.

Expo set to deliver in spades

The countdown is on to be one of the most anticipated events in the sheep and beef industry, the East Coast Farming Expo.

New Summerfruit NZ CEO

Dean Smith has been in the role of CEO of Summerfruit NZ for about four months, having succeeded Kate Hellstrom at the end of September.

FE survey underway

Beef + Lamb NZ wants farmers to complete a survey that will shed light on the financial toll of facial eczema (FE) at the farm level.

National

Top dairy CEO quits

Arguably one of the country's top dairy company's chief executives, Richard Wyeth has abruptly quit Chinese owned Westland Milk Products…

DairyNZ seeks more cash

For the first time in 17 years, DairyNZ wants farmers to contribute more cash to run the industry-good organisation.

EPA's plan 'not good enough'

The Environmental Protection Authority (EPA) is bolstering its frontline applications teams in a bid to reduce the timeframe for new…

Machinery & Products

Loosening soil without fuss

Distributed in New Zealand by Carrfields, Grange Farm Machinery is based in the Holderness region of East Yorkshire – an…

JCB unveils new models

The first of the UK’s agricultural trade shows was recently held at the NEC Centre in Birmingham.

» Latest Print Issues Online

The Hound

Ruth reckons

OPINION: Ruth Richardson, architect of the 1991 ‘Mother of all Budgets’ and the economic reforms dubbed ‘Ruthanasia’, added her two…

Veg, no meat?

OPINION: Why do vegans and others opposed to eating meat try to convince others that a plant based diet is…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter