Tuesday, 17 November 2015 09:47

Captain Oates?

Written by 

Your old mate wonders if the recent sudden and under-the-radar departure of Fonterra's top communications man Kerry Underhill may be linked to the board's recent re-think on the co-op's communications strategy.

It is as though Underhill has done a Captain Oates and gone out for a walk – leaving after only two years on the job and with no official word from the co-op; he no longer appears as a co-op management teams or on the website. This is a mystery and ironically another communications gaff by the giant dairy co-op that leaves a great many questions to be asked about Fonterra's old head-in-the-sand, 'nothing to see here' comms approach that has so far been an unmitigated disaster.

More like this

Fonterra unveils divestment plan

Fonterra is exploring full or partial divestment options for its global Consumer business, as well as its integrated businesses Fonterra Oceania and Fonterra Sri Lanka.

Fonterra appoints new CFO

Fonterra has appointed a new chief financial officer, seven months after its last CFO’s shock resignation.

Featured

Feds make case for rural bank lending probe

Bankers have been making record profits in the last few years, but those aren’t the only records they’ve been breaking, says Federated Farmers vice president Richard McIntyre.

National

Fonterra unveils divestment plan

Fonterra is exploring full or partial divestment options for its global Consumer business, as well as its integrated businesses Fonterra…

Fonterra appoints new CFO

Fonterra has appointed a new chief financial officer, seven months after its last CFO’s shock resignation.

Machinery & Products

GPS in control

In a move that will make harvesting operations easier, particularly in odd-shaped paddocks, Kuhn has announced that GPS section control…

» Latest Print Issues Online

The Hound

Wrong, again!

OPINION: This old mutt well remembers the wailing, whining and gnashing of teeth by former West Coast MP and Labour…

Reality check

OPINION: Your canine crusader gets a little fed up with the some in media, union hacks, opposition politicians and hard-core…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter