Tuesday, 17 November 2015 09:47

Captain Oates?

Written by 

Your old mate wonders if the recent sudden and under-the-radar departure of Fonterra's top communications man Kerry Underhill may be linked to the board's recent re-think on the co-op's communications strategy.

It is as though Underhill has done a Captain Oates and gone out for a walk – leaving after only two years on the job and with no official word from the co-op; he no longer appears as a co-op management teams or on the website. This is a mystery and ironically another communications gaff by the giant dairy co-op that leaves a great many questions to be asked about Fonterra's old head-in-the-sand, 'nothing to see here' comms approach that has so far been an unmitigated disaster.

More like this

Ah Tatua, You've Done It Again!

Waikato milk processor Tatua has again declared a record milk payout to farmer shareholders, leaving other processors in the dust.

Featured

Carrfields Appoints Stu Hall as Chief Operating Officer

Carrfields has announced the appointment of Stu Hall to the newly created role of chief operating officer, Carrfields Ltd, reflecting the continued growth of their agribusinesses and the need to ensure the company has the leadership capacity and support in place as it pursues the emerging opportunities ahead.

National

Machinery & Products

» Latest Print Issues Online

The Hound

'LinkedIn Greens'

OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…

UK Warning

OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter