Tuesday, 17 November 2015 09:47

Captain Oates?

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Your old mate wonders if the recent sudden and under-the-radar departure of Fonterra's top communications man Kerry Underhill may be linked to the board's recent re-think on the co-op's communications strategy.

It is as though Underhill has done a Captain Oates and gone out for a walk – leaving after only two years on the job and with no official word from the co-op; he no longer appears as a co-op management teams or on the website. This is a mystery and ironically another communications gaff by the giant dairy co-op that leaves a great many questions to be asked about Fonterra's old head-in-the-sand, 'nothing to see here' comms approach that has so far been an unmitigated disaster.

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