Performance, safety upgrades and a new look for the 2019 Mitsubishi Triton have the manufacturer suggesting it expects its sales to increase by 25%.
Those who are undecided might get a reason to make up their minds when they see a limited edition steed at Fieldays.
The Triton Charger-X is based on the top-of-the-range GLS, offering a premium package in only 300 examples in May and June.
Hi-grade leather upholstery is complemented by a 7 inch touch screen display for satnav and rear vision, while a stunning decal package makes this vehicle stand out from the crowd.
The 2.4L DID Mivec engine offers up 135kW and 437Nm of torque, providing excellent power-to-weight ratio and achieving a miserly 7.6L/100km fuel use.
The SuperSelect 4WD system includes all the usual choices, has the ability to be driven on-road in 4WD mode for grip and safety, and combines a diff lock function for when it gets really tough.
Safety gear includes seven airbag functions (ATC, ASC, ABS and EBD) and the vehicle has a 5-star ANCAP safety rating.
For those looking to do work, 1 tonne of stuff can be accommodated in the 2.23 sq m tray, said to be the longest and deepest in class, and payload of 3.1t should not see anyone complaining.