Thursday, 08 June 2023 09:55

Fieldays back as you know it!

Written by  Mark Daniel
From left, Fieldays chief executive Peter Nation, communications manager Claire Hooton and head of customer and strategic engagement Taryn Storey. From left, Fieldays chief executive Peter Nation, communications manager Claire Hooton and head of customer and strategic engagement Taryn Storey.

It's that time again to break out the gumboots and a warm coat for the National Fieldays, which for 2023, returns to its normal mid-winter timeslot.

This follows the 2022 event, held in late November/early December, that failed to hit the mark with many exhibitors and had about half the usual numbers through the gate.

With around 1000 sites already committed to by enthusiastic exhibitors, National Fieldays chief executive Peter Nation reports that it appears that some of those exhibitors are making major investments in their displays.

Nation also notes that alongside absentees from previous events, like Toyota NZ, AGCO and Claas Harvest Centres who are returning, some new names like Synlait, NZ Wagyu and The Italian Trade Association have taken space for the first time.

Nation and head of customer and strategic engagement, Taryn Storey, point out that a change of the traditional layout has opened the site for “core business” that in practice sees the increasingly popular Rural Living and Outdoor areas moved to the east of the Main Pavilion and adjacent to the neighbouring Tieke Golf Course, while the majority of the agricultural machinery sites have move to the southwestern side of the showgrounds.

Nation says, “The move has been welcomed by most of the machinery exhibitors as it delivers a larger area of flat sites and the benefit of an adjacent refreshment area.”

Alongside the wellestablished Innovations, Health and Well Being, Forestry and Careers Hubs, a new Sustainability Hub has been introduced, following four years of planning and collaboration with The Environmental Protection Agency. The ‘core’ issues being addressed will be Water, Electricity and Waste, with multiple exhibitors hopefully able to provide information and solutions regarding current and emerging best practice to help protect our environment.

In the Careers Hub there are already commitments to visit from 38 schools, from as far as Geraldine High School in the South Island, with around 1200 students expected to learn about pathways to a career in rural employment and the associated professions, while also keeping an eye out for opportunities on the Live Job Board.

Nation suggests that in its 55th year, the event will “offer rural folk the chance to come and see the latest or emerging technologies and practices, but even more importantly, a chance to get away from the farm for a few hours or a day to catch up with a few mates.”

More like this

The wait is almost over!

With the 56th running of the National Fieldays just over a week away, Mystery Creek is transforming into a large village, as home to over a thousand exhibitors from the 12th to 15th June.

Featured

Massey Research Field Day attracts huge interest

More than 200 people turned out on Thursday, November 21 to see what progress has been made on one of NZ's biggest and most comprehensive agriculture research programmes on regenerative agriculture.

Expo set to wow again

Stellar speakers, top-notch trade sites, innovation, technology and connections are all on offer at the 2025 East Coast Farming Expo being once again hosted in Wairoa in February.

A year of global challenges

As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make an early November dash to Bologna to the 46th EIMA exhibition.

National

Winter grazing warning

Every time people from overseas see photographs of cows up to their hocks in mud it's bad for New Zealand.

ANZ defends farm lending rates

The country's largest lender to the agriculture sector says it's not favouring home loans over farm and business lending.

Machinery & Products

Expo set to wow again

Stellar speakers, top-notch trade sites, innovation, technology and connections are all on offer at the 2025 East Coast Farming Expo…

A year of global challenges

As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make…

» Latest Print Issues Online

The Hound

Review SOEs!

OPINION: NIWA has long weathered complaints about alleged stifling of competition in forecasting, and more recently, claims of lack of…

Bank reset

OPINION: Adding to calls to get banks to 'back off', NZ Agri Brokers director Andrew Laming has revealed that the…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter