Geopolitical shifts drive fertiliser market volatility – Ravensdown
According to Ravensdown's most recent Market Outlook report, a combination of geopolitical movements and volatile market responses are impacting the global fertiliser landscape.
COMPANIES AND products certified to Fertmark standards are at an all-time high, but a standard for product spread quality remains elusive, says Fertiliser Quality Council chairman, Neil Barton.
“We continue to try to find a way to get the industry to put on an SGN rating,” he told Rural News.
Barton believes the lack of such a standard stems from a cost of product focus among pastoral farmers, most of whom use contractors to apply nutrients and are either unaware or undervalue the importance of even spread.
“All they’re concerned about is the cost of product applied.”
If more spreaders charged a premium to apply poor or hard to spread material, it would encourage more attention to be paid to product spreadability, and help persuade the major manufacturers that a standard is needed, he adds.
As for Fertmark, which sets nutrient content standards, 14 companies and 51 products are now certified.
“To farm in an environmentally friendly, sustainable way, farmers have to know exactly what they are putting on their land. With Fertmark products they can do just that.
“There is some angst around the use of fertilisers in general but research has shown that our production will drop by up to two thirds if we don’t use fertiliser. That would be catastrophic for the country.
“The issue is to decide what fertiliser to use and farmers should insist on a product with the Fertmark tick before they put anything on their land.”
Matt McRae, a farmer from Mokoreta in Southland who runs a sheep, beef and dairy support business alongside a sheep stud, has been elected to the Beef +Lamb NZ Board as a farmer director.
Ravensdown's next evolution in smart farming technology, HawkEye Pro, was awarded the Technology Section Award at the Southern Field Days Farm Innovation Awards in February 2026.
While mariners may recognise a “dog watch” as a two-hour shift on a ship, the Good Dog Work Watch is quite a different concept and the clever creation of Southland siblings Grace (9) and Archer Brown (7), both pupils at Riverton Primary School.
Philip and Lyneyre Hooper of the Hoopman Family Trust have tonight been named the Taranaki Regional Supreme Winners at the Ballance Farm Environment Awards.
We are not a bunch of sky cowboys. That was one of the key messages from the chairperson of the NZ Agricultural Aviation Association (NZAAA) Kent Weir, speaking at an education day at Feilding aerodrome for 25 policymakers and regulators from central and local government and other rural professionals.
New Zealand's dairy and beef industries say they welcome the announcement that the Government will invest $10.49 million in the Dairy Beef Opportunities (DBO) programme.

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