Friday, 04 June 2021 13:55

Power Farming, Kramp Parts stitch new deal

Written by  Mark Daniel
Kramp is the largest supplier of premium aftermarket parts in Europe. Kramp is the largest supplier of premium aftermarket parts in Europe.

Agriculture brings with it several challenges and a level of uncertainty, so premium support for tractors and machinery is never far from a farmer’s mind.

Power Farming, one of the largest family-owned importers, distributors and retailers of farm machinery in the Southern Hemisphere, prides itself on exceptional service and parts support at both local and nationwide levels, with over 100,000-line items available.

A recent distribution agreement with parts specialist Kramp means this level of support will continue, and further expands the diversity of the product offering in other key areas of industry. Like Power Farming, Kramp is a family oriented company. It was formed over 70 years ago and has since become the largest supplier of premium aftermarket parts in Europe. With an annual turnover in excess of €1 billion, the company offers over 500,000 products lines supporting the agricultural, forest, grass-care and construction sectors.

With 22 sales offices, 11 distribution hubs and a team of 3,000 employees, Kramp typically processes around 95,000 orders every day, resulting in around 10 million packages being sent to 40 countries around the world annually.

Looking to expand its global presence, the company identified New Zealand and Australia as strategic markets and so set out to find a high calibre partner who could help meet their goals. The approach of both companies was ‘if we are going to do it, we are going to it right’ which meant the partnership was a few years in the making, finally leading to the alliance with the Power Farming Group. Key to the decision was a partner’s ability to develop the market, the potential to invest in substantial levels of stock and a professional approach to supporting a loyal customer base – all attributes Kramp found at Power Farming.

Sharing the same core values, Power Farming and Kramp recognise that customers are the key priority, along with a need for local representation and building relationships with knowledgeable staff.

The partnership will allow Power Farming to expand and broaden its product offering, particularly for non-Power Farming tractor brands aged from 3 to 5 years old or late model units just out of the original warranty period. The focus, heading towards the upcoming spring season, will be the introduction of ranges to support the grassland and harvest arena, cover the parts requirements of most major manufacturers, alongside day to day necessities such as PTO shafts, supplementary lighting and 12-volt spray equipment, together with Comet spray pumps and Arag spray controllers.

Offering a quality product, designed and manufactured to OEM quality, often from the same source as those originals, the Kramp ranges always offers a cost-effective method of keeping front-line plant and machinery operating.

In announcing the collaboration Power Farming’s David Pritchard, says, “we have always prided ourselves in offering parts support that exceeds our customers’ expectations, with high pick rates and a true 24/7 availability 364 days a year. Working with Kramp adds another string to our bow.”

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