Thursday, 13 March 2025 11:55

Power Farming and Topcon join forces

Written by  Mark Daniel
Power Farming can now offer and extend Topcon’s industry leading solutions beyond its existing customers to a wider audience. Power Farming can now offer and extend Topcon’s industry leading solutions beyond its existing customers to a wider audience.

Over the last half-decade, the rapid adoption of GPS, guidance and a host of management and data recording functions has emphasised the need for a knowledgeable and reliable product and support provider.

Manufacturer Topcon announced a strategic distribution agreement with Power Farming New Zealand (PF), who import, distribute a comprehensive range of tractors and machinery, for agriculture and construction, which in turn is sold through its 21-strong dealer network.

The collaboration means that PF will now be able to offer and extend Topcon’s industry leading solutions beyond its existing customers to a wider audience, irrespective of their tractor or machinery brands.

Power Farming is wellversed in Topcon’s GPS and guidance systems, via a long-standing OEM agreement with Same Deutz Fahr (SDF), who supply PF with a wide offering of tractors from 60 to 340hp. The new tie-up will mean that customers will gain access to existing and emerging solutions that will make life easier, more efficient, traceable and increase bottom line returns.

Getting started means PF will reach a wider audience with Topcon’s Value line Series that includes a receiver, display unit and steering wheel motor, with an unlocked connection to the StarPoint Satellite for a correction signal, offering 15cm accuracy, at an extremely competitive $10,000. Upgrades include a licence to Star- Point Pro for 2.5cm pass-to-pass accuracy, or a RTK offering with a UHF frequency radio receiver connection for 1cm accuracy.

General manager SDF at Power Farming, Alistair Horrocks comments, “we already have more than a decade of experience with the Topcon products via the SDF OEM agreement, so it makes great sense to work together to expand the offering. The other point is that many of the implements we import are already compatible via integrated Topcon technology, easily accessed via integral ISOBUS systems”.

Horrocks goes on to explain that alongside what is typically described as GPS and steering, many customers are already using Auto Section Control and Variable Rate Application for fertiliser and spraying operations, alongside Auto Headland turns for a wide range of field operations.

Moving forwards, he believes the “norm” will include the likes of onthe- go yield monitoring, looking at variability and total yields, weighing systems for mixer wagons, with overall feed management, and even basic weighing for front-end loaders.

Additionally, as farmers and growers come under even more intense regulatory oversight, the latest technology will offer proof of placement, including application date, time, weather conditions and weights or volumes of fertiliser/effluent applied.

The new agreement allows Power Farming to further enhance the existing relationship and adds more support, with the recent appointment of a dedicated support manager, more training and more market specific offerings for new and existing customers of Topcon and Power Farming.

www.powerfarming.co.nz

More like this

New Michelin Tyres for Slurry Tankers and Trailers

Global tyre manufacturer Michelin has extended its agricultural trailer tyre range, with the introduction of its new WorkxBib series, designed for tipping trailers, slurry tankers and manure spreaders.

JCB Lifts Investment After Hydrogen Engine Milestone

Following the record-breaking success of its hydrogen-powered Hydromax, JCB is ramping up its investment in the business, key to the first major change at the executive level of the business, with George Bamford stepping up to the post of joint chairman, alongside his father Lord Bamford.

Massey Ferguson to Add Compact Tractors in ITL partnership

Massey Ferguson has announced a strategic supply partnership with International Tractors Limited (ITL), a manufacturer of low-horsepower and compact tractors, with recognised brands such as Sonalika and Sollis, to expand its portfolio with a new tractor range.

Case IH Wins EIMA Award for Optum Suspension System

With the biannual Italian EIMA machinery Expo less than a month away, Case IH has taken out a Technical Evolution award for the Advanced Vehicle Suspension system available on its Optum 360–440 series tractors.

The Advanced Vehicle Suspension system, available on Optum 360, 390, and 440 models, responds to changing conditions, automatically adjusting how the suspension reacts to absorbs shocks and controlling vehicle movement.

In operation, sensors monitor the vibrations transmitted from the tractor chassis to the operator cabin, allowing the system to adjust suspension damping in real time. The control system incorporates key priorities, such as comfort at lower speeds and stability as speed increases, while also reacting to factors such as lower tyre pressures, where the tyres absorb more of the initial shock.

Case IH said as suspension requirements change throughout the working day, as tractors move between the paddock and road transport, the system manages suspension response in the background as tasks, speeds and conditions change, leaving the operator without the need to make manual adjustments.

Richard Hollins, Optum series tractors global product manager, said: “Pioneering technology must earn its place in the working day. Farmers and contractors will judge an investment by what it delivers, including manageable ownership costs, dependable up-time and the versatility to tackle different jobs. With AVS, we are putting intelligent control to work for comfort and stability, without giving the operator another setting to manage.”

Organised by FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, the contest has been part of EIMA since 1986, with the Technical Evolution distinction awarded to products that introduce original improvements to solutions already manufactured or patented.

www.caseih.com

Featured

Editorial: Support Dairy

OPINION: Political parties are getting plenty of advice and recommendations from sector groups as the election approaches.

National

Machinery & Products

» Latest Print Issues Online

The Hound

'LinkedIn Greens'

OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…

UK Warning

OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter