Thursday, 13 March 2025 11:55

Power Farming and Topcon join forces

Written by  Mark Daniel
Power Farming can now offer and extend Topcon’s industry leading solutions beyond its existing customers to a wider audience. Power Farming can now offer and extend Topcon’s industry leading solutions beyond its existing customers to a wider audience.

Over the last half-decade, the rapid adoption of GPS, guidance and a host of management and data recording functions has emphasised the need for a knowledgeable and reliable product and support provider.

Manufacturer Topcon announced a strategic distribution agreement with Power Farming New Zealand (PF), who import, distribute a comprehensive range of tractors and machinery, for agriculture and construction, which in turn is sold through its 21-strong dealer network.

The collaboration means that PF will now be able to offer and extend Topcon’s industry leading solutions beyond its existing customers to a wider audience, irrespective of their tractor or machinery brands.

Power Farming is wellversed in Topcon’s GPS and guidance systems, via a long-standing OEM agreement with Same Deutz Fahr (SDF), who supply PF with a wide offering of tractors from 60 to 340hp. The new tie-up will mean that customers will gain access to existing and emerging solutions that will make life easier, more efficient, traceable and increase bottom line returns.

Getting started means PF will reach a wider audience with Topcon’s Value line Series that includes a receiver, display unit and steering wheel motor, with an unlocked connection to the StarPoint Satellite for a correction signal, offering 15cm accuracy, at an extremely competitive $10,000. Upgrades include a licence to Star- Point Pro for 2.5cm pass-to-pass accuracy, or a RTK offering with a UHF frequency radio receiver connection for 1cm accuracy.

General manager SDF at Power Farming, Alistair Horrocks comments, “we already have more than a decade of experience with the Topcon products via the SDF OEM agreement, so it makes great sense to work together to expand the offering. The other point is that many of the implements we import are already compatible via integrated Topcon technology, easily accessed via integral ISOBUS systems”.

Horrocks goes on to explain that alongside what is typically described as GPS and steering, many customers are already using Auto Section Control and Variable Rate Application for fertiliser and spraying operations, alongside Auto Headland turns for a wide range of field operations.

Moving forwards, he believes the “norm” will include the likes of onthe- go yield monitoring, looking at variability and total yields, weighing systems for mixer wagons, with overall feed management, and even basic weighing for front-end loaders.

Additionally, as farmers and growers come under even more intense regulatory oversight, the latest technology will offer proof of placement, including application date, time, weather conditions and weights or volumes of fertiliser/effluent applied.

The new agreement allows Power Farming to further enhance the existing relationship and adds more support, with the recent appointment of a dedicated support manager, more training and more market specific offerings for new and existing customers of Topcon and Power Farming.

www.powerfarming.co.nz

More like this

Farming smarter with technology

The National Fieldays is an annual fixture in the farming calendar: it draws in thousands of farmers, contractors, and industry professionals from across the country.

Fencing smarts from the Emerald Isle

While a leading New Zealand brand seems to have a stranglehold on the local electric fencing market, a company from the Green Isle seems to be making significant inroads, particularly in the Northern Hemisphere.

Featured

Top innovators announced

The Fieldays Innovation Award winners have been announced with Auckland’s Ruminant Biotech taking out the Prototype Award.

National

Machinery & Products

Calf feeding boost

Advantage Plastics says it is revolutionising calf meal storage and handling, making farm life easier, safer, and more efficient this…

JD's precision essentials

Farmers across New Zealand are renowned for their productivity and efficiency, always wanting to do more with less, while getting…

» Latest Print Issues Online

The Hound

Are they serious?

OPINION: The Greens aren’t serious people when it comes to the economy, so let’s not spend too much on their…

A hurry up!

OPINION: PM Chris Luxon is getting pinged lately for rolling out the old 'we're still a new government' line when…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter