Thursday, 13 March 2025 11:55

Power Farming and Topcon join forces

Written by  Mark Daniel
Power Farming can now offer and extend Topcon’s industry leading solutions beyond its existing customers to a wider audience. Power Farming can now offer and extend Topcon’s industry leading solutions beyond its existing customers to a wider audience.

Over the last half-decade, the rapid adoption of GPS, guidance and a host of management and data recording functions has emphasised the need for a knowledgeable and reliable product and support provider.

Manufacturer Topcon announced a strategic distribution agreement with Power Farming New Zealand (PF), who import, distribute a comprehensive range of tractors and machinery, for agriculture and construction, which in turn is sold through its 21-strong dealer network.

The collaboration means that PF will now be able to offer and extend Topcon’s industry leading solutions beyond its existing customers to a wider audience, irrespective of their tractor or machinery brands.

Power Farming is wellversed in Topcon’s GPS and guidance systems, via a long-standing OEM agreement with Same Deutz Fahr (SDF), who supply PF with a wide offering of tractors from 60 to 340hp. The new tie-up will mean that customers will gain access to existing and emerging solutions that will make life easier, more efficient, traceable and increase bottom line returns.

Getting started means PF will reach a wider audience with Topcon’s Value line Series that includes a receiver, display unit and steering wheel motor, with an unlocked connection to the StarPoint Satellite for a correction signal, offering 15cm accuracy, at an extremely competitive $10,000. Upgrades include a licence to Star- Point Pro for 2.5cm pass-to-pass accuracy, or a RTK offering with a UHF frequency radio receiver connection for 1cm accuracy.

General manager SDF at Power Farming, Alistair Horrocks comments, “we already have more than a decade of experience with the Topcon products via the SDF OEM agreement, so it makes great sense to work together to expand the offering. The other point is that many of the implements we import are already compatible via integrated Topcon technology, easily accessed via integral ISOBUS systems”.

Horrocks goes on to explain that alongside what is typically described as GPS and steering, many customers are already using Auto Section Control and Variable Rate Application for fertiliser and spraying operations, alongside Auto Headland turns for a wide range of field operations.

Moving forwards, he believes the “norm” will include the likes of onthe- go yield monitoring, looking at variability and total yields, weighing systems for mixer wagons, with overall feed management, and even basic weighing for front-end loaders.

Additionally, as farmers and growers come under even more intense regulatory oversight, the latest technology will offer proof of placement, including application date, time, weather conditions and weights or volumes of fertiliser/effluent applied.

The new agreement allows Power Farming to further enhance the existing relationship and adds more support, with the recent appointment of a dedicated support manager, more training and more market specific offerings for new and existing customers of Topcon and Power Farming.

www.powerfarming.co.nz

More like this

Woolpress working like a dream

As the maker of the TPW Woolpress celebrates its 50th anniversary, one Christchurch company is singing the praises of the machine, which has been a centrepiece of its operation for most of that time.

Hose runner saves time and effort

Rakaia-based equipment manufacturer Pluck’s Engineering will soon start production of a new machine designed to simplify the deployment and retrieval of temporary water troughs used in winter break feeding.

Case IH partners with Meet the Need

Tractor manufacturer and distributor Case IH has announced a new partnership with Meet the Need, the grassroots, farmer-led charity working to tackle food insecurity across New Zealand one meal at a time.

Featured

NZEI unhappy with funding cut for teachers

Education union NZEI Te Riu Roa says that while educators will support the Government’s investment in learning support, they’re likely to be disappointed that it has been paid for by defunding expert teachers.

EU regulations unfairly threaten $200m exports

A European Union regulation ensuring that the products its citizens consume do not contribute to deforestation or forest degradation worldwide threatens $200m of New Zealand beef and leather exports.

Bionic Plus back on vet clinic shelves

A long-acting, controlled- release capsule designed to protect ewes from internal parasites during the lambing period is back on the market following a comprehensive reassessment.

National

Machinery & Products

New Holland combines crack 50 years

New Holland is celebrating the 50th anniversary of the introduction its Twin Rotor threshing and separation technology, which has evolved…

Iconic TPW Woolpress turns 50!

The company behind the iconic TPW Woolpress, which fundamentally changed the way wool is baled in Australia and New Zealand,…

» Latest Print Issues Online

The Hound

Double standards

OPINION: Imagine if the Hound had called the Minister of Finance the 'c-word' and accused her of "girl math".

Debt monster

OPINION: It's good news that Finance Minister Nicola Willis has slashed $1.1 billion from new spending, citing "a seismic global…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter