increase font size
PM Chris Luxon with Power Farming chair Geoff Maber at the opening of the company’s new facility at Pokeno late last month.
Morrinsville based Power Farming Group has launched a flagship New Zealand facility in partnership with global construction manufacturer JCB Construction.
Located at Pukekohe, south of Auckland, the new complex was officially opened in March by Prime Minister Christopher Luxon.
Power Farming is New Zealand’s most successful family-owned agricultural business with more than 75 years’ experience and 21 dealerships across the country. The company say its latest collaboration with JCB Construction is a fine fit for Power Farming, given that JCB has become Britain’s most successful family-owned business since their formation in 1945.
Power Farming executive director Brett Maber says the purposebuilt facility represents a multi-million-dollar investment for the business.
“We are very proud to establish this new branch alongside JCB Construction.
“This undertaking reinforces our commitment and confidence in the agricultural sector, and now for the first time also positions our brand for future growth in the construction sector too.”
Prime Minister Luxon acknowledged the importance of brands like Power Farming and JCB Construction to the New Zealand economy, and the respective roles they can play in contributing towards the government’s future-focussed infrastructure plan.
“This is a great example of a fantastic New Zealand business investing in construction and agriculture, and it’s fantastic to see a familyowned business wanting to take the step of investment to make sure we can serve the agriculture industry alongside the construction and building industry in a much better way.”
JCB’s group executive director from the UK, George Bamford, who also attended the opening, along with JCB’s director for the pacific region, Richard Myles, says the company is very optimistic about the platform this partnership presents for their brand in New Zealand.
“It’s great to see Power Farming investing in the JCB brand and expanding into the construction business. We are very optimistic about a bright future for the Power Farming Group Construction team as we raise the brand profile in the New Zealand market with this exciting partnership.”
The market is in decline in the United States, Canada and Brazil. In Europe, sales are falling in Germany, France and Spain. Turkey is experiencing a sharp decline, whilst the economic strategies and policies implemented by India and China are driving purchases in both countries.
Areare Farms, a dairy operation in the Waikato region spanning multiple properties and milking 760 cows, now has Jenna and her brother Brian Rogers, the third generation of the family business, working alongside their parents Phil and Jackie.
Hamilton-based manufacturer SAM Machinery and Hawke’s Bay’s Tabula have joined forces to offer customers more ways to connect its spreaders with the technology they already use in the cab.
Installing two GEA DairyRobots R9500s marks a major step in the Coubrough family’s journey towards a more automated, future-ready farming operation.
Claas built its first variable chamber round baler - the Variant 100 - in 1996, so 2026 marks 30 years and the fifth generation of the Variant name, recently complemented by the new Cerex Series introduced in 2025.
Three men have been sentenced in District Courts after Ministry for Primary Industries prosecutions over animal welfare, food safety and cattle tracing offences.
Fonterra’s 2026 financial year was a year of delivery, with record volumes of milk collected, processed and shipped by the co-op.
OPINION: The Government's decision to reinstate agriculture and horticultural science as a standalone subject from Year 11 is the right one.
Dairy farmers, still holding onto their Fonterra shares despite switching milk supply elsewhere or exiting the industry, now face a stricter share sell-down requirement.
Hamilton-based agritech company Aimer Farming has completed a $3 million capital raise to support its next stage of growth, including a beef farming product due to launch in 2027.
When dairy manager Miriam Lauridsen learned the farm, she was joining held weekly health and safety meetings, she initially thought that was “a bit over the top”. Experiencing that culture changed her mind.
OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…
OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…
