increase font size
PM Chris Luxon with Power Farming chair Geoff Maber at the opening of the company’s new facility at Pokeno late last month.
Morrinsville based Power Farming Group has launched a flagship New Zealand facility in partnership with global construction manufacturer JCB Construction.
Located at Pukekohe, south of Auckland, the new complex was officially opened in March by Prime Minister Christopher Luxon.
Power Farming is New Zealand’s most successful family-owned agricultural business with more than 75 years’ experience and 21 dealerships across the country. The company say its latest collaboration with JCB Construction is a fine fit for Power Farming, given that JCB has become Britain’s most successful family-owned business since their formation in 1945.
Power Farming executive director Brett Maber says the purposebuilt facility represents a multi-million-dollar investment for the business.
“We are very proud to establish this new branch alongside JCB Construction.
“This undertaking reinforces our commitment and confidence in the agricultural sector, and now for the first time also positions our brand for future growth in the construction sector too.”
Prime Minister Luxon acknowledged the importance of brands like Power Farming and JCB Construction to the New Zealand economy, and the respective roles they can play in contributing towards the government’s future-focussed infrastructure plan.
“This is a great example of a fantastic New Zealand business investing in construction and agriculture, and it’s fantastic to see a familyowned business wanting to take the step of investment to make sure we can serve the agriculture industry alongside the construction and building industry in a much better way.”
JCB’s group executive director from the UK, George Bamford, who also attended the opening, along with JCB’s director for the pacific region, Richard Myles, says the company is very optimistic about the platform this partnership presents for their brand in New Zealand.
“It’s great to see Power Farming investing in the JCB brand and expanding into the construction business. We are very optimistic about a bright future for the Power Farming Group Construction team as we raise the brand profile in the New Zealand market with this exciting partnership.”
January to March is the heart of New Zealand’s ‘golden’ harvest, but also the time of the year when Landpower and Claas Harvest Centre welcomes two optimisation specialists from Germany to support Claas combine customers in the cab of their machine.
The first of the UK’s agricultural trade shows was recently held at the NEC Centre in Birmingham.
OPINION: Without doubt, a priority of the Government this year will be to gain traction on the elusive free trade deal with India.
Agco Corporation has unveiled plans to build a new Parts Distribution Centre (PDC) at Amnéville (Les Portes de l’Orne) on the outskirts of Metz in the Mosselle region, just 12km from its existing Ennery site.
Dutch manufacturer Hanskamp, perhaps best known for its Cow Toilet that collects urine, has developed a mobile unit to automatically feed concentrates to individual dairy and beef cattle while they are out in the field.
The Neogen World Angus Forum, a major event in global Angus beef industry, is set to return in 2025.
Whatever an animal is raised for, it deserves a good life — and just as importantly, a “good death”.
North Canterbury dairy farmer and recently-elected deputy chair of DairyNZ, Cameron Henderson, is enjoying a huge reduction in irrigation water use after converting a pivot irrigator to drag perforated drip tubes across the ground instead of elevated sprinkler heads.
OPINION: Without doubt, a priority of the Government this year will be to gain traction on the elusive free trade deal with India.
Rugby league legend Tawera Nikau is set to inspire, celebrate and entertain at the East Coast Farming Expo's very popular Property Broker's Evening Muster.
Fonterra has announced $15 million in investments in electrification projects across the North Island over the next 18 months.
OPINION: Back in the 1960s and '70s, and even into the '80s, successive National government Agriculture Ministers and Trade Ministers…
OPINION: The new Public Service Commissioner Sir Brian Roche has just had the hallelujah moment of the 21st century in…
