Friday, 12 April 2024 10:55

PM opens new Power Farming facility

Written by  Staff Reporters
PM Chris Luxon with Power Farming chair Geoff Maber at the opening of the company’s new facility at Pokeno late last month. PM Chris Luxon with Power Farming chair Geoff Maber at the opening of the company’s new facility at Pokeno late last month.

Morrinsville based Power Farming Group has launched a flagship New Zealand facility in partnership with global construction manufacturer JCB Construction.

Located at Pukekohe, south of Auckland, the new complex was officially opened in March by Prime Minister Christopher Luxon.

Power Farming is New Zealand’s most successful family-owned agricultural business with more than 75 years’ experience and 21 dealerships across the country. The company say its latest collaboration with JCB Construction is a fine fit for Power Farming, given that JCB has become Britain’s most successful family-owned business since their formation in 1945.

Power Farming executive director Brett Maber says the purposebuilt facility represents a multi-million-dollar investment for the business.

“We are very proud to establish this new branch alongside JCB Construction.

“This undertaking reinforces our commitment and confidence in the agricultural sector, and now for the first time also positions our brand for future growth in the construction sector too.”

Prime Minister Luxon acknowledged the importance of brands like Power Farming and JCB Construction to the New Zealand economy, and the respective roles they can play in contributing towards the government’s future-focussed infrastructure plan.

“This is a great example of a fantastic New Zealand business investing in construction and agriculture, and it’s fantastic to see a familyowned business wanting to take the step of investment to make sure we can serve the agriculture industry alongside the construction and building industry in a much better way.”

JCB’s group executive director from the UK, George Bamford, who also attended the opening, along with JCB’s director for the pacific region, Richard Myles, says the company is very optimistic about the platform this partnership presents for their brand in New Zealand.

“It’s great to see Power Farming investing in the JCB brand and expanding into the construction business. We are very optimistic about a bright future for the Power Farming Group Construction team as we raise the brand profile in the New Zealand market with this exciting partnership.”

More like this

Deutz AG and TAFE Motors Launch Engine Facility in India

Founded in Cologne, Germany, in 1864, Deutz AG is the world’s oldest engine company, with its engines and systems used in construction equipment, agricultural machinery, material handling equipment, such as forklift and telehandlers, as well as stationary equipment such as gen-sets.

Deutz AG and TAFE Motors Launch Engine Facility in India

Founded in Cologne, Germany, in 1864, Deutz AG is the world’s oldest engine company, with its engines and systems used in construction equipment, agricultural machinery, material handling equipment, such as forklift and telehandlers, as well as stationary equipment such as gen-sets.

Featured

Third H5 Bird Flu Case Found in NZ Wild Bird

Testing confirms H5 bird flu in a single northern giant petrel, found dead on a remote Cape Palliser beach in the Wairarapa, says Dr Mary van Andel, the Ministry for Primary Industries' (MPI) Chief Veterinary Officer.

National

Machinery & Products

» Latest Print Issues Online

The Hound

'LinkedIn Greens'

OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…

UK Warning

OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter