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The Sky brand, with products like the EasyDrill direct drill, is well known in the market.
Norwood has signed an exclusive New Zealand distribution agreement with the Burel Group for the SKY Agriculture brand.
Effective immediately, the deal is an extension of the existing relationship Norwood has with the Burel Group that will celebrate its 30th anniversary in 2024.
As previously reported, the Burel Group has consolidated its Sulky, Sky, and Prolog retail brands into the SKY Agriculture, single brand strategy with a new look and feel.
This new partnership will mean Norwood has continued access to the traditional Sulky fertiliser spreader range and the range of seeding products, previously imported under the Sky brand by a different NZ distributor.
“The Sky brand, with products like the EasyDrill direct drill, is already well known in the market thanks to the great work done by the previous distributor, Tulloch Farm Machinery, the previous distributor. We thank John and his team for developing the Sky brand in New Zealand and we’re keen to build on their success,” says Rod Gardner, Norwood national product manager.
The refreshed SKY Agriculture brand will see a change in livery across all products, with Sulky’s traditional pale blue and red colour scheme to be replaced with two-tone grey and the new SKY Agriculture badge.
Norwood will supply the products across its 19 locations throughout New Zealand.
Massey Ferguson has announced a strategic supply partnership with International Tractors Limited (ITL), a manufacturer of low-horsepower and compact tractors, with recognised brands such as Sonalika and Sollis, to expand its portfolio with a new tractor range.
With the biannual Italian EIMA machinery Expo less than a month away, Case IH has taken out a Technical Evolution award for the Advanced Vehicle Suspension system available on its Optum 360–440 series tractors.
The Advanced Vehicle Suspension system, available on Optum 360, 390, and 440 models, responds to changing conditions, automatically adjusting how the suspension reacts to absorbs shocks and controlling vehicle movement.
In operation, sensors monitor the vibrations transmitted from the tractor chassis to the operator cabin, allowing the system to adjust suspension damping in real time. The control system incorporates key priorities, such as comfort at lower speeds and stability as speed increases, while also reacting to factors such as lower tyre pressures, where the tyres absorb more of the initial shock.
Case IH said as suspension requirements change throughout the working day, as tractors move between the paddock and road transport, the system manages suspension response in the background as tasks, speeds and conditions change, leaving the operator without the need to make manual adjustments.
Richard Hollins, Optum series tractors global product manager, said: “Pioneering technology must earn its place in the working day. Farmers and contractors will judge an investment by what it delivers, including manageable ownership costs, dependable up-time and the versatility to tackle different jobs. With AVS, we are putting intelligent control to work for comfort and stability, without giving the operator another setting to manage.”
Organised by FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, the contest has been part of EIMA since 1986, with the Technical Evolution distinction awarded to products that introduce original improvements to solutions already manufactured or patented.
www.caseih.com
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