New Holland combines crack 50 years
New Holland is celebrating the 50th anniversary of the introduction its Twin Rotor threshing and separation technology, which has evolved from a single model in 1975 to a range today, led by the new CR10 and CR11.
This addresses issues of sustainable farming, the role of mechanisation in feeding the planet’s population and the implications of a forecast rise to 9 billion people by 2050.
Lambro spoke of New Holland’s dual approach in seeking to maximise efficiency and productivity in mature markets, while exploiting opportunities to expand mechanised farming with new machines to meet local needs in developing countries.
For example, Africa has 60% of its people in agriculture, but this generates only 16% of GDP.
Lambro said the NH Clean Energy Leader strategy, adopted in 2006 includes the Energy Independent Farm Concept that removes reliance on fossil fuels, in favour of ‘grow your own’. In this model solar, wind and biomass generate energy to power farms and their machinery.
“I am proud to share the projects of New Holland, which are designed to give farmers the recognition they deserve,” Lambro said. “[We provide them] with the best available technologies to do their work in a safe and sustainable manner.”
