Wednesday, 16 May 2018 10:02

Lexus teams up with Farmlands

Written by 
Peter Reidie. Peter Reidie.

Lexus and Farmlands, the country’s largest rural supplies co-operative, have a new partnership.

It will market to rural Kiwis the luxury vehicles, including high performance and self-charging variants in cars and SUVs. 

Paul Carroll, senior general manager of Lexus New Zealand, says the brand partnership is a natural fit for his company. 

“Many Farmlands shareholders buy SUVs for a dual role as farm vehicles and cars for personal use. Farmers are working tirelessly to improve the environmental impact of their operations, so driving high-end low emission vehicles to and from the nearest town supports these efforts.” 

He says Lexus is known for brave design, imaginative technology, premium quality materials and a driving experience that suits NZ rural roads.

Peter Reidie, chief executive of Farmlands Co-operative, says Lexus is a natural extension of the co-op’s partnership with Toyota formed in 2017. 

“Farmlands Co-operative has 66,000 shareholders; our new agreement with Lexus ensures shareholders have a full range of vehicles to choose from, on and off the farm.” 

Farmlands shareholders are now offered exclusive pricing on Lexus range, including a four-year warranty and service plan.

The partnership will run four years.

More like this

Featured

Dr Mike Joy says sorry, escapes censure

Academic Dr Mike Joy and his employer, Victoria University of Wellington have apologised for his comments suggesting that dairy industry CEOs should be hanged for contributing towards nitrate poisoning of waterways.

People-first philosophy pays off

The team meeting at the Culverden Hotel was relaxed and open, despite being in the middle of calving when stress levels are at peak levels, especially in bitterly cold and wet conditions like today.

Farmer anger over Joy's social media post

A comment by outspoken academic Dr Mike Joy suggesting that dairy industry leaders should be hanged for nitrate contamination of drinking/groundwater has enraged farmers.

From Nelson to Dairy Research: Amy Toughey’s Journey

Driven by a lifelong passion for animals, Amy Toughey's journey from juggling three jobs with full-time study to working on cutting-edge dairy research trials shows what happens when hard work meets opportunity - and she's only just getting started.

National

Machinery & Products

» Latest Print Issues Online

The Hound

Faking it

OPINION: Demand for red meat is booming, while it seems the heyday of plant-based protein is well past its 'best…

M.I.A.

OPINION: The previous government spent too much during the Covid-19 pandemic, despite warnings from officials, according to a briefing released…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter