Farmlands partners with Blackcurrent to launch FLEX for farmers
Input costs can make or break a season for farmers and electricity is one of the largest expenses.
Lexus and Farmlands, the country’s largest rural supplies co-operative, have a new partnership.
It will market to rural Kiwis the luxury vehicles, including high performance and self-charging variants in cars and SUVs.
Paul Carroll, senior general manager of Lexus New Zealand, says the brand partnership is a natural fit for his company.
“Many Farmlands shareholders buy SUVs for a dual role as farm vehicles and cars for personal use. Farmers are working tirelessly to improve the environmental impact of their operations, so driving high-end low emission vehicles to and from the nearest town supports these efforts.”
He says Lexus is known for brave design, imaginative technology, premium quality materials and a driving experience that suits NZ rural roads.
Peter Reidie, chief executive of Farmlands Co-operative, says Lexus is a natural extension of the co-op’s partnership with Toyota formed in 2017.
“Farmlands Co-operative has 66,000 shareholders; our new agreement with Lexus ensures shareholders have a full range of vehicles to choose from, on and off the farm.”
Farmlands shareholders are now offered exclusive pricing on Lexus range, including a four-year warranty and service plan.
The partnership will run four years.
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A leading financial and banking advisor says he doubts if most dairy farmers fully understand the dynamics of banking.
Dairy farmers are shoring up their balance sheets, with almost $1.7 billion of debt repaid in the six months to March 2025.
Virtual fencing company Halter is going global but for founder Craig Piggott, New Zealand farmers will always remain their main partners.
A former Fonterra executive is the new chair of the Dairy Companies Association of New Zealand (DCANZ).
New Federated Farmers national dairy chair Karl Dean is looking forward to tackling the issues facing the sector.
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