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Peter Reidie.
Lexus and Farmlands, the country’s largest rural supplies co-operative, have a new partnership.
It will market to rural Kiwis the luxury vehicles, including high performance and self-charging variants in cars and SUVs.
Paul Carroll, senior general manager of Lexus New Zealand, says the brand partnership is a natural fit for his company.
“Many Farmlands shareholders buy SUVs for a dual role as farm vehicles and cars for personal use. Farmers are working tirelessly to improve the environmental impact of their operations, so driving high-end low emission vehicles to and from the nearest town supports these efforts.”
He says Lexus is known for brave design, imaginative technology, premium quality materials and a driving experience that suits NZ rural roads.
Peter Reidie, chief executive of Farmlands Co-operative, says Lexus is a natural extension of the co-op’s partnership with Toyota formed in 2017.
“Farmlands Co-operative has 66,000 shareholders; our new agreement with Lexus ensures shareholders have a full range of vehicles to choose from, on and off the farm.”
Farmlands shareholders are now offered exclusive pricing on Lexus range, including a four-year warranty and service plan.
The partnership will run four years.
New Zealand innovation company Techion, best known for its animal diagnostics platform, FECPAK has signed an exclusive strategic partnership with Farmlands to bring independent animal health disease intelligence to its customers.
Two long-standing New Zealand agricultural businesses are coming together to strengthen innovation, local manufacturing capability, and access to essential farm inputs for farmers across the country.
Farmlands Co-operative has announced Rachel Aldikacti will be its new chief sales officer.
Rural retailer Farmlands has released it's latest round of half-year results, labeling it as evidence that its five-year strategy is delivering on financial performance and better value for members.
Rural retailer Farmlands has reported a return to profitability, something the co-operative says shows clear progress in the second year of its five-year strategy.
Fonterra has reduced its forecast 2026/27 Farmgate Milk Price.
New Zealand dairy farmers are set to be the first in the world to receive access to a new digital physical milk pricing tool that enables them to fix the price for their physical milk.
State farmer Pāmu is opening its farm gates this summer in an effort to give the rural sector the opportunity to see how large-scale, multi-system farming is delivering productivity and profitability across New Zealand.
A five-year study has found that the cost of reducing emissions without technology may be significant and unsustainable for Northland dairy farmers.
DairyNZ says Waikato farmers need certainty on Plan Change 1, but they say that certainty must be matched with practical, workable rules and a clear transition that doesn't get ahead of the new resource management system currently under review.
While the Government has moved quickly to make commercial hauliers' lot easier during the current fuel crisis, they appear to be stuck in the creep box when it comes to the agricultural industry.
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