Shareholders in the farm services co-operative Farmlands will be voting on the first big change to its constitution since 2013 at the annual meeting to be held in Hokitika on November 23.
It will market to rural Kiwis the luxury vehicles, including high performance and self-charging variants in cars and SUVs.
Paul Carroll, senior general manager of Lexus New Zealand, says the brand partnership is a natural fit for his company.
“Many Farmlands shareholders buy SUVs for a dual role as farm vehicles and cars for personal use. Farmers are working tirelessly to improve the environmental impact of their operations, so driving high-end low emission vehicles to and from the nearest town supports these efforts.”
He says Lexus is known for brave design, imaginative technology, premium quality materials and a driving experience that suits NZ rural roads.
Peter Reidie, chief executive of Farmlands Co-operative, says Lexus is a natural extension of the co-op’s partnership with Toyota formed in 2017.
“Farmlands Co-operative has 66,000 shareholders; our new agreement with Lexus ensures shareholders have a full range of vehicles to choose from, on and off the farm.”
Farmlands shareholders are now offered exclusive pricing on Lexus range, including a four-year warranty and service plan.
The partnership will run four years.