Wednesday, 16 May 2018 10:02

Lexus teams up with Farmlands

Written by 
Peter Reidie. Peter Reidie.

Lexus and Farmlands, the country’s largest rural supplies co-operative, have a new partnership.

It will market to rural Kiwis the luxury vehicles, including high performance and self-charging variants in cars and SUVs. 

Paul Carroll, senior general manager of Lexus New Zealand, says the brand partnership is a natural fit for his company. 

“Many Farmlands shareholders buy SUVs for a dual role as farm vehicles and cars for personal use. Farmers are working tirelessly to improve the environmental impact of their operations, so driving high-end low emission vehicles to and from the nearest town supports these efforts.” 

He says Lexus is known for brave design, imaginative technology, premium quality materials and a driving experience that suits NZ rural roads.

Peter Reidie, chief executive of Farmlands Co-operative, says Lexus is a natural extension of the co-op’s partnership with Toyota formed in 2017. 

“Farmlands Co-operative has 66,000 shareholders; our new agreement with Lexus ensures shareholders have a full range of vehicles to choose from, on and off the farm.” 

Farmlands shareholders are now offered exclusive pricing on Lexus range, including a four-year warranty and service plan.

The partnership will run four years.

More like this

Featured

Farewell Jim

In a few hundred words it's impossible to adequately describe the outstanding contribution that James Brendan Bolger made to New Zealand since he first entered politics in 1972.

Nichol is new PGW chair

A day after the ouster of PGG Wrightson’s chair and his deputy, the listed rural trader’s board has appointed John Nichol as the new independent chair.

Fieldays to rebuild Mystery Creek services building

The iconic services building at National Fieldays' Mystery Creek site will be demolished to make way for a "contemporary replacement that better serves the needs of both the community and event organisers," says board chair Jenni Vernon.

National

Machinery & Products

» Latest Print Issues Online

The Hound

Quid prod quo?

OPINION: Ageing lefty Chris Trotter reckons that the decision to delay recognition of Palestinian statehood is more than just a fit…

Deadwood

OPINION: A mate of yours truly recently met someone at a BBQ who works at a big consulting firm who spent…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter