increase font size
Catherine and Helmut Claas-Muelhaeuser.
While the the world’s farm machinery industry is feeling it tough, sitting alongside an agricultural sector that appears to be in the doldrums, it’s encouraging to hear one big company is looking to the future.
German harvesting and tractor manufacturer Claas is betting large on Russia at a time when others are pulling back and out, as the country struggles with political unrest and record low oil prices.
The 3.8 billion euro company, already operating a factory in Krasnodar, will spend at least 120 million euros (NZ$ 200m) building a second plant, with the capacity to take production to 2500 units per annum. Scheduled to open in the last quarter of 2015, the combined site will be Claas’s fourth largest in size.
Catherin Claas-Muelhaeuser, who with her father Helmut (93), owns most of the Harsewinkel-located company, is backing the Russian expansion.
“Despite the current challenges in Russia, we are convinced about the future of Russia,” she says. “We believe there are great prospects for its agriculture, but it has a need for investment in farm technology.”
This comment makes sense considering Russia’s 122m ha of farmland, only 60% effectively farmed. It uses mostly outdated machinery dating back to the Soviet Union.
“The no. 1 priorities for our growth are Russia and Ukraine, in that order, and they’re the reason for our investment, despite the difficulties,” says Claas KgaA chief executive Lother Kriszun.
He says those who are courageous and stay for the long run will be viewed positively by potential Russian customers.
“We should also remember that Russia is not Putin. It is a large country on the European continent and we are sure the situation will normalise in due course.”
Well known for its dominance in the harvesting arena, Claas has channelled its engineering excellence and a deep knowledge of the ag industry with the Fieldays release of the 2025 facelift Claas Arion 600C Evolution and Claas Night Edition Arion 660 tractors.
Silage making is both a science and an art, but Claas says it offers onboard technology featured in its Claas Perfect Partners to help farmers make silage more efficiently and effectively.
Claas has recently celebrated the 250,000th CLAAS mower – a Disco 3200 FC – rolling off the production line in Bad Saulgau, south-west Germany.
Be ready to be nimble. That's the message to New Zealand primary exporters from international trade expert, company director and farmer Mike Petersen.
Christchurch-headquartered Landpower and its Claas Harvest Centre dealerships has taken out the Global After Sales Excellence award in Germany, during the annual Claas after sales meeting at the end of January.
Reuters reports that giant food company Wilmar Group has announced it had handed over 11.8 trillion rupiah (US$725 million) to Indonesia's Attorney General's Office as a "security deposit" in relation to a case in court about alleged misconduct in obtaining palm oil export permits.
DairyNZ is celebrating 60 years of the Economic Survey, reflecting on the evolution of New Zealand's dairy sector over time.
As electricity prices soar, farmers appear to be looking for alternative energy sources.
There is an appeal to New Zealanders to buy local citrus fruit.
Avocado growers are reporting a successful season, but some are struggling to keep their operations afloat following years of bad weather.
It's time to start talking up science again, especially as a career for young people. That's one of the key messages from the Prime Minister's new chief science advisor, Dr John Roche.
OPINION: ACT MP Mark Cameron isn’t everyone’s cup of tea, but he certainly calls it how he sees it, holding…
OPINION: Did former PM Jacinda Ardern get fawning reviews for her book?
