Monday, 21 December 2015 09:55

Would-be journalists attracted to farming

Written by 
Massey’s Cathy Strong and Rural News’ Peter Burke have been pushing the ag-sector to potential journalists. Massey’s Cathy Strong and Rural News’ Peter Burke have been pushing the ag-sector to potential journalists.

A field trip to a dairy farm and Massey University agri science facilities has helped change the attitudes of a group of postgraduate Massey journalism students.

This was revealed in a paper presented to the recent Science Communicators Association conference by Dr Cathy Strong, a senior lecturer in journalism at Massey University. She and Rural News reporter Peter Burke organised the day.

Strong says a survey of the students indicated the trip increased their knowledge of the primary sector by about 34% and more for students who came from an urban background.

Strong says the agricultural project involved each student writing a news report on the state of NZ agriculture and producing a video news item about an aspect of the field day. She says the survey of the students also showed the trip increased their interest in covering agricultural stories.

"What we were trying to do was entice bright young journalists to be able to cover agricultural stories. There is no doubt that the experience of seeing farming firsthand helps in this process."

Strong says a similar trip is planned for next year.

Meanwhile, Rural News reporter Peter Burke also presented details of a field trip for secondary school teachers which he and DairyNZ's Susan Stokes have organised for the last three years.

He told the conference that the trip has now become a popular event for teachers, who say it gives them valuable information to direct young people into agricultural careers.

One teacher told Burke they will be using the examples of the field day to include in business and economics classes. Others have commented on how much they have learned about the breadth of career opportunities in agriculture.

Burke adds they have already been asked by some teachers to run the trip over two days and this is now being looked at.

More like this

Unsung heroes under the soil

Much of the scientific work being carried out at the Massey University led regenerative agriculture project, Whenua Haumanu, is below the ground.

Massey Research Field Day attracts huge interest

More than 200 people turned out on Thursday, November 21 to see what progress has been made on one of NZ's biggest and most comprehensive agriculture research programmes on regenerative agriculture.

Featured

New UHT plant construction starts

Construction is underway at Fonterra’s new UHT cream plant at Edendale, Southland following a groundbreaking ceremony recently.

National

Machinery & Products

GEA launches robotic milkers

Milking technology provider GEA Farm Technologies is introducing its first automatic milking system (AMS) in New Zealand.

More front hoppers

German seeding specialists Horsch have announced a new 1600- litre double-tank option that will join its current Partner FT single…

Origin Ag clocks up 20 years

With roots dating back to 2004, Origin Ag was formed as a co-operative business model that removed the traditional distributor,…

» Latest Print Issues Online

The Hound

Dark ages

OPINION: Before we all let The Green Party have at it with their 'bold' emissions reduction plan, the Hound thought…

Rhymes with?

OPINION: The Feds' latest banking survey shows that bankers are even less popular with farmers than they used to be,…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter