Government Launches New Rural Leadership Scholarship
The Government has announced a new rural scholarship designed to back emerging primary sector leaders.
Massey’s Cathy Strong and Rural News’ Peter Burke have been pushing the ag-sector to potential journalists.
A field trip to a dairy farm and Massey University agri science facilities has helped change the attitudes of a group of postgraduate Massey journalism students.
This was revealed in a paper presented to the recent Science Communicators Association conference by Dr Cathy Strong, a senior lecturer in journalism at Massey University. She and Rural News reporter Peter Burke organised the day.
Strong says a survey of the students indicated the trip increased their knowledge of the primary sector by about 34% and more for students who came from an urban background.
Strong says the agricultural project involved each student writing a news report on the state of NZ agriculture and producing a video news item about an aspect of the field day. She says the survey of the students also showed the trip increased their interest in covering agricultural stories.
"What we were trying to do was entice bright young journalists to be able to cover agricultural stories. There is no doubt that the experience of seeing farming firsthand helps in this process."
Strong says a similar trip is planned for next year.
Meanwhile, Rural News reporter Peter Burke also presented details of a field trip for secondary school teachers which he and DairyNZ's Susan Stokes have organised for the last three years.
He told the conference that the trip has now become a popular event for teachers, who say it gives them valuable information to direct young people into agricultural careers.
One teacher told Burke they will be using the examples of the field day to include in business and economics classes. Others have commented on how much they have learned about the breadth of career opportunities in agriculture.
Burke adds they have already been asked by some teachers to run the trip over two days and this is now being looked at.
A central Canterbury business which turns malting barley into a key ingredient in beer making has celebrated its 100% New Zealand-grown status with a special event.
A farm shed solution to a long-standing safety problem has captured the public’s vote in the Fieldays Innovation Awards with AWS, with Waikato dairy farmer Warren Storey’s invention The PostMate, winning the 2026 Fieldays Innovation Awards People’s Choice Award, supported by KingSt. Advertising.
OPINION: The latest update from the Ministry for Primary Industries (MPI) on the state of NZ's primary sector paints a positive picturee about its performance over the past 12 months.
The recently signed free trade agreement with India is an invitation to strengthen relationships between the New Zealand and Indian strong wool industries, says Wool Impact chief executive Andy Caughey.
Strengthening the voice of vegetable growers on "big ticket items" will be the immediate focus of newly formed New Zealand Vegetable Council (NZVeg), says inaugural chair Alison Stewart.
Prime Minister Christopher Luxon says the red meat sector is doing an excellent job promoting our pasture-fed system around the globe.

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