Ravensdown partners with Footrot Flats to celebrate Kiwi farming heritage
Ravensdown has announced a collaboration with Kiwi icon, Footrot Flats in an effort to bring humour, heart, and connection to the forefront of the farming sector.
Ravensdown has named Tom Wilson as this year’s recipient of the Hugh Williams Memorial Scholarship.
The Hugh Williams Memorial Scholarship was founded to commemorate the late Hugh Williams, a Ravensdown director from 1987 to 2000. The scholarship provides $5000 per year for the duration of a student’s agricultural or horticultural studies at Lincoln, Waikato or Massey University.
Currently in his third year at Massey University, Wilson is studying his Bachelor of Agricultural Science. He is actively involved in the agricultural sector and presented his research on the feasibility of an updated Spreadmark test at the annual Fertiliser and Lime Research Centre conference in 2019.
Wilson has a keen interest in precision and digital agriculture which works well with his passion for food production and the environment. He believes that the solutions to feeding the world’s growing population without risking the environment will come from variable rate application and site-specific management.
“Geographic Information Systems, or GIS, has become my favourite subject,” says Wilson. “GIS software lets you spatially map data, such as soil texture or organic matter content of topsoil and then from this data you can form site-specific management zones for variable rate application. I’m very much a visual learner and being able to visualise spatial data in map form gives me a greater appreciation for the possibilities of precision agriculture.
“In the future, I want to be a leading figure in the mass adoption of precision agriculture,” says Tom. “I think it’s an exciting time to be in the agricultural sector, and I aim to do my part to bridge the gap for precision agriculture between research and on-farm practice.”
Matt McRae, a farmer from Mokoreta in Southland who runs a sheep, beef and dairy support business alongside a sheep stud, has been elected to the Beef +Lamb NZ Board as a farmer director.
Ravensdown's next evolution in smart farming technology, HawkEye Pro, was awarded the Technology Section Award at the Southern Field Days Farm Innovation Awards in February 2026.
While mariners may recognise a “dog watch” as a two-hour shift on a ship, the Good Dog Work Watch is quite a different concept and the clever creation of Southland siblings Grace (9) and Archer Brown (7), both pupils at Riverton Primary School.
Philip and Lyneyre Hooper of the Hoopman Family Trust have tonight been named the Taranaki Regional Supreme Winners at the Ballance Farm Environment Awards.
We are not a bunch of sky cowboys. That was one of the key messages from the chairperson of the NZ Agricultural Aviation Association (NZAAA) Kent Weir, speaking at an education day at Feilding aerodrome for 25 policymakers and regulators from central and local government and other rural professionals.
New Zealand's dairy and beef industries say they welcome the announcement that the Government will invest $10.49 million in the Dairy Beef Opportunities (DBO) programme.

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