Two NZ finalists in PMA awards

The two New Zealand finalists include. Ginny Masfen and the marketing team at Turners & for their Jazz Apple 'Big Crunch' campaign.

Stephen Twinn on behalf of the Vital Vegetables Marketing Partners team for their launch of the 'Vital Vegetables' range of fresh pre-packed slaw and salad lines in New Zealand are the other New Zealand finalists.

The other three finalists are:
• The Mgroup Delight Potatoes' campaign team for their work on developing the branded 'Delight Potatoes' range with Woolworths.
• Paul Graham and his marketing team at Potato Marketing Corporation Western Australia for their 'Fresh Potatoes – Serve up Some Goodness' campaign.
• Andrew Francey and the marketing team at OneHarvest for the launch of 'Love Beets', a range of vacuum-packed, natural baby beetroot.

The Marketer of the Year Award, which recognises outstanding achievement over the past year in the marketing of fresh fruit, vegetables and flowers in Australia and/or New Zealand, attracted a highly impressive list of entries from all points of the value chain.

CEO of PMA Australia-New Zealand Michael Worthington says innovation was a feature of this year's entries.

"When you look at the strong line-up of entries, you realise how innovative companies in Australia and New Zealand are being with their marketing campaigns," says Worthington.

"Whether it's incorporating the new social media tools now available to all of us, collaborating with product suppliers from the fast-moving-consumer-goods sector or introducing characters that 'connect' with consumers of different age groups, companies are using innovation as their point of difference."

The winner of the PMA-Produce Plus Marketer of the Year Award 2014 will be announced during the gala dinner at the PMA Fresh Connections conference and trade show on 25 June 25, 2014 at Eden Park, Auckland. To register, visit www.pmafreshconnections.com.au.