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The iconic red poppies – a symbol of remembrance – will adorn the cabs of 350 Fonterra tankers and 160 milk trucks throughout April in recognition and support for New Zealanders who have served and sacrificed.
As part of the campaign, Fonterra is also offering free Anchor milk to all 180 RSAs throughout the country.
Fonterra global operations managing director, Robert Spurway says Anzac Day is an important time for all New Zealanders, particularly those who have served in our armed forces.
“The Returned Services are well represented across Fonterra, with a number of our farmers and staff having served. These poppies recognise their efforts and, indeed, those of all New Zealanders who have represented our nation overseas,” says Spurway.
“The concept itself came from two of our tanker operators who have previously flown in the Air Force and we’re proud to have been able to help them bring the idea to life. It’s been well received by our teams and by many of our farmers whose families formed the backbone of our agricultural industries after returning from war.”
Mike Lang, who came up with the idea alongside fellow tanker operator and ex-serviceman Brent Hopkins, says he hopes the poppies will help raise awareness for this year’s appeal.
“With the centenary coming up, Brent and I wanted to do something to mark the day which is of such special significance to New Zealanders, a number of our colleagues included,” says Lang.
Donations to the Poppy Appeal are used to support veterans; current and former service people and their families. Assistance can range from grants and scholarships for those in financial difficulty, to help with practical tasks, supplementing healthcare costs, counselling, providing meals on wheels, home maintenance or simply offering friendship and support in times of need.
