Zespri Launches “Grown for Good” Global Brand Platform
Zespri has unveiled Grown for Good, a refreshed global brand platform, in an effort to reinforce the company's commitment to nutrition and creating value across the kiwifruit industry.
With almost all 2,900 orchards picked, the country's kiwifruit harvest is now largely complete, according to the New Zealand Kiwifruit Growers Incorporated (NZKGI).
This year was expected to yield a record-breaking copy of at least 190 million trays of New Zealand's largest horticultural produce, overtaing last year's record of over 177 million trays. However, revisions to the forecast indicate that this year's volume will be below 2021, with NZKGI attributing the reduction to tight labour supply, crop loading and weather.
This was also the first season that Zespri's new RubyRed kiwifruit was picked as a commercial variety for supermarket shelves in local and overseas markets. The 24,000 seasonal workers required to pick and pack the crop were restricted due to Covid-19 infection rates and closed borders, which limited the 6,500 backpackers traditionally utilised for harvest operations.
Despite this labour uncertainty, all growers had the opportunity to have their kiwifruit picked and packed, thanks to effective operation of supply chains under changing Covid-19 settings; NZKGI chief executive Colin Bond chalked this up to lessons from the previous two seasons that helped streamline processes across supply chains.
"I would like to make special mention of the RSE workers from the Pacific Islands who stepped up under extraordinary circumstances to fill roles where New Zealand could not be found," says Bond. "Getting all the fruit off the vines would have been unlikely without them. Our industry plays a critical role in employing permanent and seasonal workers, as well as supporting local businesses associated with the industry across New Zealand."
To attract seasonal workers to pick and pack in the harvest, Bond says NZKGI implemented the fourth year of its campaign to advertise seasonal jobs to New Zealanders. This used a diverse range of mediums to promote roles, as well as information on what to expect about working in the industry.
Kiwifruit picking jobs were expected to exceed the living wage with an average of $27 per hour paid last year when the minimum wage was $20 per hour.
The kiwifruit industry is an important player for communities across New Zealand, contributing
$2.2bn in 2021.
What’s been a "rubbish" summer for campers and beachgoers has duck hunters in the lower North Island rubbing their hands together in anticipation of a bumper waterfowl season, which starts this weekend (May 2/3).
New research suggests sheep and beef farmers could improve both profitability and emissions efficiency by increasing lamb weaning weights, with only marginal changes in total greenhouse gas emissions.
Southland farmers are being encouraged to get ahead of the winter grazing season by attending a practical field day in Pukerau next week.
New Zealand communities are being encouraged to participate in Road Safety Week, running from 4 - 10 May, with a nationwide push to raise awareness and reduce road harm.
Penske Australia & New Zealand has appointed Stephen Kelly as the general manager of its Penske NZ operations, effective immediately In this role he will oversee all NZ branch operations, including energy solutions, mining, commercial vehicles, defence, marine, and rail, while continuing to be based at Penske’s Christchurch branch.
According to the latest Federated Farmers-Rabobank Farm Remuneration Report, released today, farm worker pay growth has levelled off after a post-Covid period of rapid growth.

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