Zespri Launches “Grown for Good” Global Brand Platform
Zespri has unveiled Grown for Good, a refreshed global brand platform, in an effort to reinforce the company's commitment to nutrition and creating value across the kiwifruit industry.
Sir Brian Elwood has been awarded the prestigious Hayward Medal for services to the kiwifruit industry.
The presentation to Sir Brian was made at a special dinner in Tauranga this week at the conclusion of Zespri's inaugural Kiwifruit Innovation Symposium.
The award to Sir Brian was made in recognition of his contribution to the industry as chairman of Kiwifruit New Zealand – the body which administers the laws relating to the industry.
Sir Brian served in this role for 10 years, only recently stepping down. The citation for his award stated he has a "fine legal mind which had served the industry well".
It noted his great integrity and the gracious manner in which he dealt all those in the industry and that when he spoke, the industry listened.
Sir Brian, a lawyer, has served in a number of public roles including chief ombudsman, overseeing the local government reforms in 1989 and mayor of Palmerston North.
He was presented with the Haywards medal by John Malyon, managing director of Oceanic Navigation Ltd.
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