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Road Safety Week is coordinated by road safety charity Brake and sponsored by NZ Transport Agency (NZTA) and Beca.
New Zealand communities are being encouraged to participate in Road Safety Week, running from 4 - 10 May, with a nationwide push to raise awareness and reduce road harm.
Now in its 15th year, Road Safety Week is coordinated by road safety charity Brake and sponsored by NZ Transport Agency (NZTA) and Beca.
The theme for 2026 is to "Be a road safety hero", recognising the people involved in making New Zealand's roads safer for everyone - from designing safer roads to caring for people after a crash – and highlighting the part we can all play in making roads safer.
Brake is calling on families and community leaders to register for a free online action pack of resources, including downloadable resources and activity ideas.
Brake's NZ director, Caroline Perry, says that everyone should be able to get around in safe and healthy ways.
"There are lots of people who work to make our roads safer, to save lives when crashes happen, and to support those affected by crashes, so this Road Safety Week, we want to recognise all these Road Safety Heroes and highlight how everyone can be a hero too," Perry says.
“Parents and community groups can help get these vital messages out to families, young people and local drivers, making a difference to their local community," she says.
"It’s not too late to get involved – just visit the Road Safety Week website and sign up to get a free action pack.”
Fabian Marsh, NZTA strategy director - safety, says NZTA is proud to sponsor Road Safety Week 2026, adding that making New Zealand roads safer for everyone is a top priority for the organisation.
“Road Safety Week is a great way to help highlight people and organisations already involved in improving road safety, and to help raise awareness of road safety in local communities.”
Meanwhile, Beca's managing director - New Zealand, Andrea Rickard, says that reducing harm on New Zealand's roads is a vital part of her organisation's work.
"We’re proud to again stand alongside Brake, NZ Transport Agency, our partners and all the road safety heroes in communities across the motu who work every day to make our roads safer.
"I know our Beca teams around New Zealand are excited to get out and promote road safety messages in the communities we live and work in, including teaching students in our local schools about how to stay safe on and around roads.”
There are ways communities can highlight their own Road Safety Heroes locally during Road Safety Week, and ideas are included in the action pack.
Heroes will also be celebrated nationally throughout the week. Brake is a member of the Yellow Ribbon Road Safety Alliance, a group of organisations working to raise awareness of road safety. The Alliance will be presenting the annual Road Safety Hero Awards during Road Safety Week, and Brake will also be highlighting the important work of a range of people working to make our roads safer.
Another way the Alliance raises awareness of road safety is through use of the colour yellow, including wearing yellow ribbon pins and lighting up bridges, buildings, and icons yellow during Road Safety Week. Other organisations can support this by lighting local buildings or icons, wearing yellow, or wearing a yellow ribbon pin. If you have a local icon that could be lit yellow, please get in contact with Brake or the Alliance.
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