Potatoes New Zealand Celebrates Milestone Amid Grower Pressures
Potatoes New Zealand is reflecting on its legacy of innovation, resilience and a commitment to growers as it gets ready to mark its birthday on 17th April.
Farmers and Horizons Regional Council were for years at each other’s throats over the infamous One Plan and the council’s stance seen by some as anti-farming.
But the row has died down as some staff and councillor changes – plus work by DairyNZ, Horticulture New Zealand and Federated Farmers – have brought the council to its senses to implement One Plan, with all its imperfections, in a practical way.
Helping in that change is Bruce Rollison who with his wife Stephanie grows vegetables near Ohakune in the shadow of Mt Ruapehu. He is also one of the new people at the table at Horizons Regional Council – a first time councillor representing the Ruapehu Ward.
Rollison says today staff, councillors and farmers work positively to find practical solutions, especially in priority catchments where there is intensive dairying and commercial growing.
“They’re meeting regularly so that the steps Horizons executive and staff are taking have practical understanding of farmers’ needs,” he told Rural News.
“That’s the key point – understanding the practicality of farming and weighing up whether regulations do or don’t fit in a particular area. The aim is to allow the farmer to maintain and build their business and for Horizons to ensure the regulatory framework of One Plan is adhered to and that the environmental outcomes are positive.”
As a regional councillor Rollison is required by law to act in the best interests of the region – not just a particular sector. At the same time, he and other councillors bring their own expertise to the debate. Rollison says, as a grower, he listens carefully to what others have to say and makes sure that when he speaks he takes the interests of others into consideration.
“I am not going to put up a debate that is so left- or right-field that someone could say, ‘hey Bruce that was a ridiculous statement and you are not taking into account these other issues’. You have to maintain the professionalism of upholding standards while ensuring that progress can happen.”
Rollison says even before One Plan was unveiled, many farmers were adhering to strict environmental codes and good agricultural practices. He believes this is why there was a lot of ‘push back’ to One Plan, with farmers questioning the need for more regulations. He says the authors of One Plan should have taken more notice of this and their failure to do so helped cause the impasse between the council and farmers.
But Rollison says this is now history and the focus is on making the plan work and trying to reduce the red tape for farmers working positively on environmental issues.
He adds that many councillors think, for example, if a dairy farmer is monitoring the environmental plan on his farm, why have three organisations call to check on him?
“So we are moving to a point where those farmers who are showing a good adherence to One Plan could be doing something of a self-audit. But if there is someone not adhering to the rules and there are issues then Horizons will continue to monitor them.”
Horticulture New Zealand’s Board has welcomed the re-election of grower-elected directors Alistair Petrie and Doug Brown.
The bright ideas of New Zealand's primary sector have been celebrated with an announcement of the winners of the 2026 Innovation Awards.
Newly appointed Federated Farmers vice president Sandra Faulkner says she is honoured and excited to hold the role.
New Zealand's top fencers were out in force at National Fieldays this month, demonstrating their skills with the ever-reliable number 8 wire.
New Federated Farmers president Colin Hurst says he will ensure that farmer voices are heard loud and clear wherever decisions are being made.
Paynes Titus Excelsior ET, an LIC bull bred by Brad Payne and Claire Brodie in the Waikato, has won the JT Thwaites Sire of the Season 2026 Award.

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