MPI Boss Says H5N1 Will Inevitably Reach New Zealand
Don’t worry about it but just be aware - that’s the message from Ministry for Primary Industries (MPI) director-general Ray Smith as the H5N1 strain of bird flu is found in Australia.
News of an upsurge in export returns comes in MPI's Situation and Outlook Report on Primary Industries.
NZ primary exports are set to reach almost $60 million in the year ended 30 June 2025.
The 12% increase on last years $53.3 billion is being hailed by the Director General of MPI Ray Smith as a ‘blockbuster year’. He says there is a good chance that by 2029, the figure will be close to $66 billion.
News of this upsurge in export returns is contained in MPI’s Situation and Outlook Report on Primary Industries launched today at Fieldays by the Minister for Agriculture, Todd McClay.
This massive turnaround is due in large part to the fortunes of the dairy industry with exports for that sector this year expected to be just on $27 billion up 16% on last years $23.3 billion. Horticulture and especially kiwifruit is also a big mover in export returns. Export returns for horticulture are predicted to be up by 19% to $8.4 billion with kiwifruit exports accounting for nearly half this total. Some good news for sheep and beef and wool farmers as well with that sector hitting $12.3 billion – just on a million more than last year.
Ray Smith says the growth is right across the board in the primary sector with some areas that have suffered in the past such as avocados, doing well. He says all primary producers along with processing companies and those taking our products to market around the world should feel very proud of their efforts.
“I think the world is a bit short of protein and people are recognising the value of NZ products because they are of consistently high quality, safe and food is incredibly nutritious and tastes great. We have been through a tough period, but we are now on the way up and despite some uncertainty out there we are well positioned for the future,” he says.
Ray Smith says farmers, growers, processors and sales and marketing teams should feel proud of what has been achieved though what has been some challenging times.
Agriculture Minister Todd McClay says the figures reflect the hard work and resilience of the hard working men and women of provincial New Zealand. He says strong global demand and healthy prices across key markets are positioning our high-quality, safe and sustainable food and fibre exports for record growth.
Todd McClay says a priority for the government is to open new marketsr Kiwi exporters, and the new Investment Boost tax incentive will encourage businesses to invest, be more competitive, grow the economy, and lift wages.
“When rural New Zealand does well, the whole country benefits,” he says.
Don’t worry about it but just be aware - that’s the message from Ministry for Primary Industries (MPI) director-general Ray Smith as the H5N1 strain of bird flu is found in Australia.
OPINION: The dairy sector has been told that it cannot afford to rest on its laurels.
Lindy Nelson, Safety Farms ambassador, has been named the winner of the Leadership category at the 2026 New Zealand Workplace Health and Safety Awards in Auckland.
Prime Minister Christopher Luxon says he wants the primary sector pumping and remain on the front foot globally.
Fonterra's Whareroa site took home the prestigious Directors Award at the co-op's 'Oscars of Manufacturing', while Clandeboye led the way with multiple wins at this year's Best Site Cup.
How to save soil, living with kikuyu grass and retaining nutrients on farm.

OPINION: Central Hawke's Bay farmer Mark Warren recently told the Hawke's Bay Times it's time for a conversation about allowing…
OPINION: A nation that relies as heavily as NZ does on functional global shipping lanes will have to do its…