ODH collapse 'not a surprise'
An organic sector leader believes that failed farmer-owned co-operative Organic Dairy Hub (ODH) lacked the scale to compete in the global market.
The brands will show at the Organic LOHAS Expo November 25-27, 2016 in Taipei Trade Centre, Taiwan.
Brendan Hoare, managing director of Buy Pure NZ, a business specialising in marketing and growing brands, they have spent over two decades, building networks to help create successful trading relationships.
“Being first to market with products not found anywhere else in the world is a big deal,” says Hoare.
“International markets want what New Zealand has: a great reputation along with brands that yield not only great taste and value, but accredited certified Organic, Fair Trade and Carbon Neutral marks, non GMO status and an authentic original story to back it up. Key to successfully entering into a market like Taiwan is a clear proposition, and right cultural attitude,” Hoare says.
Buy Pure New Zealand has teamed up with local experts and alerted their extensive Asian networks to the fact that several first to market New Zealand brands will be on show at the Expo.
“Many of our brands are family businesses that have put decades of work into getting here and we feel privileged representing them. So, it is understood that we don’t come here for the first time necessarily after a ‘sale’, but more seeking a relationship we can build a presence with over time,” Hoare says.
“We all understand that getting into a bad relationship can be very costly. Getting it right requires a clear strategy, patience and dedication.”
Buy Pure New Zealand’s focus is to develop and build a thriving trade community of organic, natural and fair trade brands throughout the Oceania, Pacific and Asian marketplaces.
