increase font size
Wool Source chief executive Tom Hooper with Agriculture Minister Damien O'Connor.
A new initiative targeting new products and markets for NZ strong wool - with export applications as diverse as cosmetics and printing - has recently been launched.
Wool Source, a subsidiary of Wool Research Organisation of New Zealand (WRONZ), aims to develop the new products and assess market demand for the strong wool innovation. This follows the completion of its pilot production facility at Lincoln to manufacture its first deconstructed wool ingredients from 100% New Zealand strong wool.
The three-year programme aims to prove the commercial viability of the new deconstructed wool particle products. The goal is to develop more sustainable product ingredient alternatives for global manufacturers and consumers - while revitalising New Zealand's strong wool sector, creating new value for our economy and communities.
"By funding fundamental and enabling science that creates new uses and products from our traditional wool clip, we aim to create better outcomes for farmers with increased demand and pricing at the farm gate," WRONZ chair Andy Fox says.
The Ministry for Primary Industries (MPI) is contributing $1.95 million via its Sustainable Food and Fibre Futures (SFF Futures) fund, alongside $2.92 million from WRONZ. Meanwhile, wool sector body the Strong Wool Action Group (SWAG) is also jointly funding Wool Source's market engagement alongside WRONZ.
"New Zealand's wool production, 90% of which is a strong wool, is at a low point with declining sheep numbers," SWAG chief executive Andy Caughey says. "With many farmers selling wool at a net cost this season, the industry is desperately seeking innovation to boost strong wool demand and prices."
Wool Source chief executive Tom Hooper says the company is reimagining the future of New Zealand wool.
"Our new pigment, particle and powder products - from all-natural, sustainable, strong wool particles - provide the base ingredient for a new generation of high-performance manterials, free from chemicals, metals, and toxins," he told Rural News.
"We're focusing on proving the commercial viability of our products and establishing demand, predominantly with international markets. To do this, we need to demonstrate we can produce at scale, with a unit production cost and price point that enables margins that create long term value-added opportunities for the New Zealand wool sector."
One of these potential deconstructed products from wool is keratin, a protein that is used in things like shampoo and other cosmetics. Hooper told Rural News the wool-sourced keratin was far more sustainable than other sources of keratin protein that are extracted in "less than ideal environmentally friendly" ways.
However, he concedes that there is a "big difference" between expressions of interest and commercial viability. The aim for Wool Source is to find commercially viable markets for its products and then prove there is a viable business.
"From there, we will look to partner with someone to build a new, NZ-based manufacturing plant," Hooper adds.
"For wool prices to increase and get to sustainable level for NZ growers we need to find new products and new markets for NZ wool and that is what we are all about."
About Wool Source
Wool Source is a wholly-owned subsidiary of Wool Research Organisation of New Zealand Inc (WRONZ). Its focus is the commercial development of WRONZ's New Uses for Strong Wool programme. The company is taking the deconstructed wool products created from this research project - including particles, powders and pigments - and testing them in a pilot manufacturing facility, as well as determining their commercial viability.
While wool returns continue in the doldrums, smart sheep farmers are looking for alternatives for a product that currently cost more to get off a sheep's back than it's worth. One such initiative is run by husband and wife team Hayden and Anastasia Tristram who farm at Wanstead in the Central Hawke's Bay. Mark Daniel reports.
New research has provided insight into the functional potential of wool-derived protein, with an initial trial revealing it can influence how the body responds to insulin.
South Canterbury farmer Angela Blair has delivered a petition to Parliament calling on the Government to reverse its decision to fit rural schools with synthetic carpet.
Thousands of students could benefit from a new initiative designed to simplify schools’ access to New Zealand wool carpets for their classrooms.
Wool carpet maker Bremworth's Napier plant remains offline following Cyclone Gabrielle in February, with the future of 136 workers still up in the air.
Rural banker Rabobank is partnering with Food Rescue Kitchen on a new TV series which airs this weekend that aims to shine a light on the real and growing issues of food waste, food poverty and social isolation in New Zealand.
Telco infrastructure provider Chorus says that it believes all Kiwis – particularly those in the rural areas – need access to high-speed, reliable broadband.
World Veterinary Day falls on Saturday 27 April.
The Director General of MPI, Ray Smith says it's important for his department to celebrate the success of a whole range of groups and people around the country.
A small company which mobilised veterinarians around the country to deal with Mycoplasma bovis was one of the winners in this year's Biosecurity Awards, held at Parliament.
One of the country's top Māori sheep and beef farms is facing a five-year battle to get back to where it was before Cyclone Gabrielle struck just over 14 months ago.
OPINION: The new government has clearly signalled big cuts across the public service.
OPINION: Your canine crusader is not surprised by the recent news that New Zealand plant-based ‘fake meat’ business is in…
