Wednesday, 02 June 2021 07:25

New national standard for wool

Written by  Staff Reporter
Craig Smith of National Council of New Zealand Wool Interests says the new national standard is a great opportunity for the wool industry. Craig Smith of National Council of New Zealand Wool Interests says the new national standard is a great opportunity for the wool industry.

A new NZ National Standard for Wool has been established, under the New Zealand Farm Assurance Programme (NZFAP).

Fifteen new wool companies have signed up to the NZFAP, which provides assurance to customers and consumers about the integrity, traceability, biosecurity, food safety, environmental sustainability and animal health and welfare of New Zealand's primary sector products.

The 15 wool companies join 17 red meat processors, one other wool company, a sheep milk company, Beef + Lamb NZ (B+LNZ) and Deer Industry NZ (DINZ) who are already in the programme.

It will enable the new wool industry members to adopt the NZFAP as a NZ National Standard for wool. There are currently around 8,000 NZFAP-certified sheep, beef, and deer farmers, with about 6,500 farming sheep. Membership of the NZFAP means that all wool companies that sign up will immediately have access to Farm Assured wool from these 6,500 properties. For farmers there is no change as the wool standards are already included in the NZFAP audits.

New Zealand Farm Assurance Incorporated (NZFAI), which owns the NZFAP, and the National Council of New Zealand Wool Interests (NCNZWI), have signed a Memorandum of Understanding which has paved the way for membership.

NZFAI chair Nick Beeby says extending the NZFAP certification to wool companies galvanises the primary industry collaborative power into a single and robust New Zealand assurance story.

“We’re all telling the same origin and assurance story, which the wool exporters can now share with their discerning manufacturers and retail brand owners. This initiative creates a single multi-sector assurance standard, eliminates duplication, and further reduces cost, which have been NZFAI priorities from the beginning.”

Beeby claims the adoption of the NZFAP as a national standard for wool will also help to drive consistency in grower standards and provide a platform for the standardisation of New Zealand wool and command a price premium for the benefit of growers.

NCNZWI Craig Smith says it’s a great opportunity for the wool industry to leverage off this foundation and establish a complementary National Standard for wool.

“The development of a unified New Zealand wool assurance standard will support increased differentiation and demand for New Zealand wool in the global marketplace,” he adds.

“This provides the value-chain assurances we need around land management, origin, traceability, animal health and welfare and gives us the ability to work with the red meat sector to make this happen.”

Smith concedes that the wool sector has been under-performing in a challenging consumer market, but believes this move creates a unique and compelling value proposition for New Zealand wool.

More like this

Carpet maker Bremworth set for 'sustained growth'

Wool carpet and rug manufacturer Bremworth says it’s emerging from a period of significant transformation, rebuilding from damage caused by Cyclone Gabrielle and moving away from synthetics to the production of wool carpets and rugs.

Chinese wool deal to target counterfeiters

Farmer-owned wool fibre and carpet producer Wools of New Zealand hopes that its new partnership with a major Chinese carpet and rug manufacturer will help combat counterfeiters in the global market and highlight the prestige of New Zealand wool to Chinese consumers.

Featured

Fonterra trims board size

Fonterra’s board has been reduced to nine - comprising six farmer-elected and three appointed directors.

Boost for hort exports

The horticulture sector is a big winner from recent free trade deals sealed with the Gulf states, says Associate Agriculture Minister Nicola Grigg.

Better animal genetic gain system

A governance group has been formed, following extensive sector consultation, to implement the recommendations from the Industry Working Group's (IWG) final report and is said to be forming a 'road map' for improving New Zealand's animal genetic gain system.

National

The show is on!

It was bringing in a new Canterbury A&P Association (CAPA) show board, more in tune with the CAPA general committee,…

Machinery & Products

An ideal solution for larger farms

Designed specifically for large farms that want to drill with maximum flexibility, efficiency and power, the new Lemken Solitair ST…

Landpower increases its offering

Landpower and the Claas Harvest Centre network will launch the Claas Scorpion and Torion material handling solutions to the market…

» Latest Print Issues Online

The Hound

Leaky waka

OPINION: Was the ASB Economic Weekly throwing shade on Reserve Bank governor Adrian Orr when reporting on his speech in…

Know-it-alls

OPINION: A reader recently had a shot at the various armchair critics that she judged to be more than a…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter