Tuesday, 07 May 2024 09:55

More venison heading to Asia

Written by  Jessica Marshall
Deer Industry New Zealand chair Mandy Bell. Deer Industry New Zealand chair Mandy Bell.

The deer industry is working on getting more venison into Asia.

A delegation from Deer Industry New Zealand (DINZ) recently brought a taste of New Zealand venison to China and South Korea to gain more space for the meat on Asian menus.

The delegation included DINZ executive chair Mandy Bell, and executive chef Graham Brown, who created special dinners showcasing deer industry products.

While the region is more associated with exports of velvet, venison is starting to take off in China.

Bell says the trip was “very good”, adding that there were three specific focuses for it: velvet, venison, and a showcase of New Zealand’s export products.

“We had a fantastic reception at an evening event at the Ritz and had 30 really well-connected chefs and distributors from around Shanghai,” Bell told Rural News.

She says that while the event was small, it was fantastic to have a chef like Graham Brown show people how to utilise venison and incorporate it into the cuisine of that market.

“He had several days working with chefs before the showcase and then we had the special dinner and we had two other chefs that also joined up,” Bell explains.

She says that New Zealand’s venison industry currently doesn’t have any real competitors in the Chinese market.

“That’s why going over to China and South Korea was particularly interesting,” she says.

More like this

Deer industry tackling integrated farm planning

Making things simpler, not harder, for deer farmers in farm planning and coping with regulations is Deer Industry New Zealand (DINZ) industry capability manager John Ladley’s current focus.

Govt releases ag emissions proposal

The Government has released a proposal to reduce agriculture emissions for consultation which includes farmers paying a core levy from 2025.


Donated tractors welcome news

When Cyclone Gabrielle hit in February 2023, it left an estimated $13.5 billion worth of damage across New Zealand.

More choice with new distribution deal

Having taken over from the previous distributor, who represented the brand for two decades, Landini New Zealand marks the beginning of a new distribution deal with Norwood, with a first look at Fieldays.


Machinery & Products

Delivering tried and tested brands

Operating for around a decade, Waringa Distribution thoroughly appraises and paddocktests machinery brands prior to market introduction and before assisting…

» Latest Print Issues Online

The Hound

Thanks Chuck!

OPINION: After six years of being passed over for every Arts luvvie in the Queen’s Birthday Honours, agriculture has finally…

Not biased

OPINION: Reactions to Budgets are always predictable, following well-worn tracks laid down by political tribalism and ideology.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter