Tuesday, 02 October 2018 07:55

Meats bullish outlook

Written by  Peter Burke
Beef + Lamb chairman Andrew Morrison. Beef + Lamb chairman Andrew Morrison.

Despite the unknowns of Brexit and the US-China trade war, New Zealand’s sheep and beef farmers are pretty bullish about the future.

Research by Beef + Lamb NZ shows that 70% of beef farmers and 64% of sheep farmers are positive about their industry.

BLNZ chair Andrew Morrison says the confidence comes with strong prices and a favourable $NZ. He cautions that traditionally August is the time when prices are high.

“While we’re fortunate to be enjoying high prices for our beef, lamb, and mutton at the moment,” Morrison told Rural News. “We need to be mindful that these aren’t guaranteed longer term, even though there are solid indicators that global demand for NZ’s sheepmeat and beef will remain strong.” 

He says the implications of drought in Australia, France and Ireland also need to be taken into account, as do global trade issues. 

“The other issue on their radar is the rise of alternative proteins. You can have all your good production systems back home and tick all the boxes such as greenhouse gas emissions and water. But if you get trade protectionism, it shuts you out of those key markets and that can stymie us at the last hurdle.” 

Morrison says BLNZ, as an organisation, has been proactive in dealing with trade issues, e.g. its strategy ‘refresh’ that set specific priorities in trade and other areas of the business. Demand for grass-fed lamb is strong and it is moving into the high end of the market. 

But although lamb is now doing well, no guarantees come with any market. And while sheep and beef farmers are bullish about the future they are watching for challenging headwinds.

“The sheep and beef sector is well positioned to respond to these challenges,” Morrison says. 

“We have the Taste Pure Nature country-of-origin brand which will promote NZ’s premium grass-fed red meat overseas. 

“We’re partnering with central and local government to develop better regulations that work for farmers and the environment, and we’re helping farmers to improve their environmental performance.”

More like this

Lamb crop drop

There's been a dramatic and larger than expected drop in the number of lambs produced in New Zealand.

Farmer confidence flowing back

Confidence is flowing back into the farming sector on the back of higher dairy and meat prices, easing interest rates and a more farmer-friendly regulatory environment.

Forestry cuts into stock numbers

There is an urgent need for the Government to put a limit on the sale of farms for forestry - particularly for carbon farming.

Featured

Dairy buoyant

The Rabobank Rural Confidence Survey found farmers' expectations for their own business operations had also improved, with the net reading on this measure lifting to +37% from +19% previously.

Farmer confidence flowing back

Confidence is flowing back into the farming sector on the back of higher dairy and meat prices, easing interest rates and a more farmer-friendly regulatory environment.

National

Machinery & Products

GEA launches robotic milkers

Milking technology provider GEA Farm Technologies is introducing its first automatic milking system (AMS) in New Zealand.

More front hoppers

German seeding specialists Horsch have announced a new 1600- litre double-tank option that will join its current Partner FT single…

Origin Ag clocks up 20 years

With roots dating back to 2004, Origin Ag was formed as a co-operative business model that removed the traditional distributor,…

» Latest Print Issues Online

The Hound

Dark ages

OPINION: Before we all let The Green Party have at it with their 'bold' emissions reduction plan, the Hound thought…

Rhymes with?

OPINION: The Feds' latest banking survey shows that bankers are even less popular with farmers than they used to be,…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter