Thursday, 10 May 2012 16:30

McCaw teams up with Fonterra

Written by 

Fonterra is teaming up with New Zealand rugby team captain Richie McCaw as an ambassador to help build pride among New Zealanders for the dairy co-operative.

As part of a partnership agreement through to the end of 2015, McCaw will support Fonterra's community programmes and work with its staff and shareholders.

Announcing the partnership today, Fonterra CEO Theo Spierings says the rugby legend's shared values and ambitions for New Zealand made him a natural fit with Fonterra.

"We're hugely excited to stand shoulder to shoulder with Richie and make some great things happen for New Zealand," Spierings says. "Richie shares our rural values of hard work and honest contribution.

"Fonterra is the envy of the dairy world and we want to build that image at home as well. It's important that we stay connected to our grass roots and make a difference here, as well as globally.

"Thirty thousand New Zealand households earn their living directly from Fonterra and all Kiwis are better off because of our exports, but we know we still have a way to go in building stronger connections with communities in New Zealand and Richie can help us get there.

"Our Milk for Schools pilot in Northland is an important step in the journey. Our partnership with Richie McCaw will help us tell our story and connect with New Zealanders on Milk for Schools and other initiatives."

McCaw says he is excited to be working with Fonterra.

"Fonterra is a great New Zealand company, doing terrific stuff out there in the world and bringing the returns back here, which is good news for all New Zealanders," McCaw says.

"Coming from a rural background, I can appreciate Fonterra's co-op spirit, and the way they're getting in behind the community with programmes like Milk for Schools, and other good ideas in the pipeline.

"I'm happy to team up with Fonterra to make some great things happen for New Zealand," he says.

More like this

Fonterra unveils divestment plan

Fonterra is exploring full or partial divestment options for its global Consumer business, as well as its integrated businesses Fonterra Oceania and Fonterra Sri Lanka.

Fonterra appoints new CFO

Fonterra has appointed a new chief financial officer, seven months after its last CFO’s shock resignation.

Featured

Feds make case for rural bank lending probe

Bankers have been making record profits in the last few years, but those aren’t the only records they’ve been breaking, says Federated Farmers vice president Richard McIntyre.

National

MPI cuts 391 jobs

The Ministry for Primary Industries (MPI) has informed staff it will cut 391 jobs following a consultation period.

Fonterra unveils divestment plan

Fonterra is exploring full or partial divestment options for its global Consumer business, as well as its integrated businesses Fonterra…

Machinery & Products

GPS in control

In a move that will make harvesting operations easier, particularly in odd-shaped paddocks, Kuhn has announced that GPS section control…

» Latest Print Issues Online

The Hound

Wrong, again!

OPINION: This old mutt well remembers the wailing, whining and gnashing of teeth by former West Coast MP and Labour…

Reality check

OPINION: Your canine crusader gets a little fed up with the some in media, union hacks, opposition politicians and hard-core…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter