Thursday, 10 May 2012 16:30

McCaw teams up with Fonterra

Written by 

Fonterra is teaming up with New Zealand rugby team captain Richie McCaw as an ambassador to help build pride among New Zealanders for the dairy co-operative.

As part of a partnership agreement through to the end of 2015, McCaw will support Fonterra's community programmes and work with its staff and shareholders.

Announcing the partnership today, Fonterra CEO Theo Spierings says the rugby legend's shared values and ambitions for New Zealand made him a natural fit with Fonterra.

"We're hugely excited to stand shoulder to shoulder with Richie and make some great things happen for New Zealand," Spierings says. "Richie shares our rural values of hard work and honest contribution.

"Fonterra is the envy of the dairy world and we want to build that image at home as well. It's important that we stay connected to our grass roots and make a difference here, as well as globally.

"Thirty thousand New Zealand households earn their living directly from Fonterra and all Kiwis are better off because of our exports, but we know we still have a way to go in building stronger connections with communities in New Zealand and Richie can help us get there.

"Our Milk for Schools pilot in Northland is an important step in the journey. Our partnership with Richie McCaw will help us tell our story and connect with New Zealanders on Milk for Schools and other initiatives."

McCaw says he is excited to be working with Fonterra.

"Fonterra is a great New Zealand company, doing terrific stuff out there in the world and bringing the returns back here, which is good news for all New Zealanders," McCaw says.

"Coming from a rural background, I can appreciate Fonterra's co-op spirit, and the way they're getting in behind the community with programmes like Milk for Schools, and other good ideas in the pipeline.

"I'm happy to team up with Fonterra to make some great things happen for New Zealand," he says.

More like this

Chilled milk partnership

Last month marked one year since the launch of an innovative collaboration known as the PAUS Programme (Pay- As-You-Save), which has made it easier for Fonterra farmers to access next generation milk chilling technology.

Featured

New UHT plant construction starts

Construction is underway at Fonterra’s new UHT cream plant at Edendale, Southland following a groundbreaking ceremony recently.

National

Machinery & Products

GEA launches robotic milkers

Milking technology provider GEA Farm Technologies is introducing its first automatic milking system (AMS) in New Zealand.

More front hoppers

German seeding specialists Horsch have announced a new 1600- litre double-tank option that will join its current Partner FT single…

Origin Ag clocks up 20 years

With roots dating back to 2004, Origin Ag was formed as a co-operative business model that removed the traditional distributor,…

» Latest Print Issues Online

The Hound

Dark ages

OPINION: Before we all let The Green Party have at it with their 'bold' emissions reduction plan, the Hound thought…

Rhymes with?

OPINION: The Feds' latest banking survey shows that bankers are even less popular with farmers than they used to be,…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter