Zespri Launches “Grown for Good” Global Brand Platform
Zespri has unveiled Grown for Good, a refreshed global brand platform, in an effort to reinforce the company's commitment to nutrition and creating value across the kiwifruit industry.
He takes over from Lain Jager with immediate effect.
Zespri Chairman Peter McBride says Mathieson has an impressive track record over his 15 years with Zespri, with his most recent role as president of global sales & marketing.
“I am confident he will lead Zespri well and deliver growth and increasing value for our industry and shareholders, building on the strong legacy that Lain Jager leaves behind,” says McBride.
“In his time leading our sales and marketing operations and offshore markets, Dan has successfully delivered a demand-led strategy, growing mature markets and diversifying into new markets. Our sales and marketing function has developed significantly under his leadership, with an increased focus on consumer insight, distributor and retailer relationships, and marketing excellence,” says McBride.
Mathieson says he is tremendously optimistic about Zespri’s future and excited about the opportunities ahead.
“As chief executive I am looking forward to helping continue the momentum we have in our business as we work toward increasing global sales to $4.5 billion by 2025. The growing strength of our Zespri brand underpinned by an unrelenting focus on quality and our strong supplier and customer partnerships provides us with an outstanding opportunity to rapidly increase demand, increase supply and innovate to sustain and grow returns to growers and shareholders.
“Delivering Zespri’s strategy means an increasing focus on our international markets, as we continue to increase demand ahead of supply and expand our 12-month supply business. As Chief Executive I will focus significantly on these elements so I will base myself between our head office in NZ and our sales and marketing hub in Singapore.
“Our industry is the heart of everything we do and I realise the huge importance of working closely with New Zealand growers and industry leaders and I will spend substantial time at Zespri’s head office in Mount Maunganui. A strong and empowered New Zealand executive will also play a key role in maintaining these strong industry relationships,” says Mr Mathieson.
Around half of Zespri’s nearly 500 staff are based offshore and Mathieson welcomes the opportunity to lead this increasingly globalised team.
