Thursday, 07 December 2017 08:55

Looking beyond the cow

Written by  Peter Burke
WMP chief executive Toni Brendish. WMP chief executive Toni Brendish.

Westland Milk Products’ (WMP) chief executive says the co-op may in future look beyond the cow in the products it makes.

Toni Brendish says a strategy adopted by WMP, including the phrase ‘nourishment made beautiful for generations’, deliberately doesn’t limit the organisation to producing only dairy products. For example, products from plant protein or other animal protein could be processed by the existing WMP factories.

Two years ago the co-op was in trouble; now it has turned a corner financially by driving down costs, managing inventory better and building a leaner business.

Brendish says high value products such as infant formula and nutritional products are starting to deliver for the co-op. And it is leveraging Westland’s heritage and location and intends to use this to differentiate its products from other milk processors’.

She points to the heritage of tenacity of WMP shareholders and the unique environment of the West Coast with its good environmental footprint. And there’s WMP’s reputation as a butter producer.

Brendish expects the butter price to come down, but not as fast as it went up. She is cautious about the overall dairy market and its possible effect on Westland’s payout.

“The payout will reflect the trends internationally. We have seen several GTDs soften; this and the combination of events in Europe mean we will see general softening in prices,” she told Rural News.

“Westland hasn’t seen milk supply growth so I would say the payout is at the lower end of the forecast range – $6.40 to $6.80. We are still within the range and I’m feeling confident of that, but I have said to the shareholders that it will be at the lower end and we need to be cautious.”

Brendish says the impact of Brexit, Donald Trump and other geopolitics on the world dairy market and how repercussions may affect New Zealand and WMP are a concern.

“At Westland we spend a lot of time ensuring we are not overexposed in any one country.

“For example, 15% to 18% of our business [is with China] but we measure that carefully; we don’t want more than 25% going there, despite the growth of infant formula; we ensure we are not overexposed in that market.”

Brendish says they have good trade with the Middle East, US, North Asia and some African markets. She believes this will protect WMP if there is fallout from Brexit or some other international event.

More like this

Top dairy CEO quits

Arguably one of the country's top dairy company's chief executives, Richard Wyeth has abruptly quit Chinese owned Westland Milk Products (WMP)

Wrong, again!

OPINION: This old mutt well remembers the wailing, whining and gnashing of teeth by former West Coast MP and Labour Agriculture Minister Damian O’Connor when Chineseowned Yili took over the troubled dairy company Westland Milk a few years back.

Milk price certainty

Westland Milk has reaffirmed its commitment to pay farmer suppliers 10c above Fonterra farm gate milk price for the following two seasons.

Featured

Fruit fly discovery 'concerning'

Horticulture New Zealand (HortNZ) says that discovery of a male Oriental fruit fly on Auckland’s North Shore is a cause for concern for growers.

Fonterra updates earnings

Fonterra says its earnings for the 2025 financial year are anticipated to be in the upper half of its previously forecast earnings range of 40-60 cents per share.

Nedap NZ launch

Livestock management tech company Nedap has launched Nedap New Zealand.

National

FE survey underway

Beef + Lamb NZ wants farmers to complete a survey that will shed light on the financial toll of facial…

Top dairy CEO quits

Arguably one of the country's top dairy company's chief executives, Richard Wyeth has abruptly quit Chinese owned Westland Milk Products…

Machinery & Products

New home for JCB Agriculture

Power Farming has announced a new chapter in its partnership with JCB, which having represented the UK-based company’s construction equipment…

CAT's 100th anniversary

While instantly recognised as the major player in construction equipment, Caterpillar Inc, more commonly known as CAT, has its roots…

» Latest Print Issues Online

The Hound

Ruth reckons

OPINION: Ruth Richardson, architect of the 1991 ‘Mother of all Budgets’ and the economic reforms dubbed ‘Ruthanasia’, added her two…

Veg, no meat?

OPINION: Why do vegans and others opposed to eating meat try to convince others that a plant based diet is…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter