Friday, 01 November 2013 14:03

Getting people to drink more milk

Written by 

FLUID MILK CONSUMPTION is declining throughout the world while cheese and yoghurt consumption is up, the World Dairy Summit in Yokohama heard.

 

International Dairy Federation Japan chapter president Kenichi Unno says since 1960's in traditionally milk-drinking countries in Europe, North America and Oceania, and since 1990's in Japan, fluid milk consumption has been declining. Unno says cheese and yogurt consumption is increasing so milk and dairy products as a whole are still increasingly consumed.

"But the increase of cheese and yoghurt is supported by new merits such as taste and effect on intestinal flora, and differs from the long advocated benefits commonly applicable to milk and most dairy products," he says.

He believes the reduction in liquid milk consumption can be put down to several reasons – one is amid abundant food supply, nutrition has ceased to attract people.

"More, where obesity is a big problem, many mistake good nutrition for high calorie.
"Further, there are some who, by ignorance or intentionally, speak ill of milk. And clever merchants take advantage by creating various artificial products competing milk and dairy products."

Unno urged dairy producers to "break this vicious circle, and turn the table around".
The World Dairy Summit, which ends today, attracted 2000 delegates from 60 countries.

More like this

Keeping a watch on dairy farms

OPINION: Dairy farmers are under increasing pressure to safeguard their livestock, equipment and operations from a range of security threats.

Inconvenient truth

OPINION: You would've missed this one if you rely on mainstream media for your news, but your old mate reckons credit should go where credit's due: Emissions by dairy cattle decreased by 1.6% according to the latest NZ Greenhouse Gas Inventory report.

Taranaki dairy farms saved by $10/kgMS payout

Only this season’s $10/kgMS bumper payout has saved some dairy farms along the Taranaki coast from absolute disaster due to the present drought – dubbed as one of the worst ever for some.

Featured

LIC Space folds for good

Farmer co-operative LIC has closed its satellite-backed pasture measurement platform – Space.

Editorial: Time for common sense

OPINION: The case of four Canterbury high country stations facing costly and complex consent hearing processes highlights the dilemma facing the farming sector as the country transitions into a replacement for the Resource Management Act (RMA).

National

Machinery & Products

Calf feeding boost

Advantage Plastics says it is revolutionising calf meal storage and handling, making farm life easier, safer, and more efficient this…

JD's precision essentials

Farmers across New Zealand are renowned for their productivity and efficiency, always wanting to do more with less, while getting…

» Latest Print Issues Online

The Hound

Are they serious?

OPINION: The Greens aren’t serious people when it comes to the economy, so let’s not spend too much on their…

A hurry up!

OPINION: PM Chris Luxon is getting pinged lately for rolling out the old 'we're still a new government' line when…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter