Friday, 01 November 2013 14:03

Getting people to drink more milk

Written by 

FLUID MILK CONSUMPTION is declining throughout the world while cheese and yoghurt consumption is up, the World Dairy Summit in Yokohama heard.

 

International Dairy Federation Japan chapter president Kenichi Unno says since 1960's in traditionally milk-drinking countries in Europe, North America and Oceania, and since 1990's in Japan, fluid milk consumption has been declining. Unno says cheese and yogurt consumption is increasing so milk and dairy products as a whole are still increasingly consumed.

"But the increase of cheese and yoghurt is supported by new merits such as taste and effect on intestinal flora, and differs from the long advocated benefits commonly applicable to milk and most dairy products," he says.

He believes the reduction in liquid milk consumption can be put down to several reasons – one is amid abundant food supply, nutrition has ceased to attract people.

"More, where obesity is a big problem, many mistake good nutrition for high calorie.
"Further, there are some who, by ignorance or intentionally, speak ill of milk. And clever merchants take advantage by creating various artificial products competing milk and dairy products."

Unno urged dairy producers to "break this vicious circle, and turn the table around".
The World Dairy Summit, which ends today, attracted 2000 delegates from 60 countries.

More like this

Inequality 'is on the rise'

Economist Shamubeel Eaqub is warning that inequality between countries has fallen markedly over the past 200 years but inequality and political polarisation within countries was on the rise.

Fonterra sticking to $10/kgMS milk price

Fonterra has reaffirmed a forecast milk price mid-point of $10/kgMS for its farmer shareholders, with just over two months of the 2024-25 season left to run.

Featured

Pāmu farm opens gate to urban visitors

For many urban New Zealanders, stepping into Pāmu’s Pinta dairy farm near Taupo last month was the first time they had had the chance to experience farm life up close.

Afimilk appoints new general manager

Afimilk, a global dairy farm management solutions provider, has appointed Justin Miller as the new general manager for New Zealand and Australia.

National

Machinery & Products

Alpego eyes electric power harrow

Distributed by OriginAg in New Zealand, Italian manufacturer Alpego recently showed its three metre Alysium electric power harrow at the…

» Latest Print Issues Online

The Hound

Dodgy!

OPINION: If you believe Maori Party president John Tamihere’s claim that “nothing dodgy” occurred at Manurewa Marae during the last…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter