Wednesday, 19 August 2015 15:00

Fonterra navel gazes

Written by 
John Wilson John Wilson

Could Fonterra have predicted the current downturn in dairy prices?

That’s the question the co-op board is looking into, doing more analysis of international markets to determine whether the downturn could have been forecast correctly, says chairman John Wilson.

He told Rural News that during the last 12 months the co-op found it “increasingly difficult” to forecast prices.

Other dairy companies around the world faced a similar problem. “I was in Europe recently and their two major cooperatives -- Arla and FrieslandCampina -- said they also have struggled to forecast.”

He says “unexpected significant events” also impaired their ability to forecast correctly.

Milk production in Europe boomed as prices rose; Russia’s ban on European and Australian dairy products caused the global market to flood with milk; and supply/demand analysis in China was affected by inability to get accurate data.

Wilson says Fonterra is keen to find out if the current downturn could have been correctly forecast.

Meanwhile Wilson says the growth in global milk production is slowing as low returns force farmers to milk fewer cows.

Growth in Europe for the year ending July 2015 was less than 1%. DairyNZ expects New Zealand milk production to be down 2% this season.

In the US, milk production varies between the West Coast and Mid-West regions; milk production across the US is expected to grow 1.5-2% but the domestic demand is growing.

Wilson says the drop in production is pleasing in respect of commodity pricing. He expects less milk to help lift prices but cautions that the next six months will be crucial.

“A lot depends on weather conditions and how much milk is produced around the world,” he says. 

Farmers worldwide are struggling to sell milk below the cost of production.

 NZ farmers are looking at their farm systems -- looking to maximise pasture usage and buying less supplement.

While the global market is awash with milk, demand is varied across the markets, says Wilson. Demand in Middle East and Africa is significantly up while South American demand is down due to economic weakness.

In China, the world’s biggest market for dairy products, demand is soft as the country works through large inventories.  “There has also been strong milk production in China in 2014.”

More like this

Fonterra trims board size

Fonterra’s board has been reduced to nine - comprising six farmer-elected and three appointed directors.

Chinese strategy

OPINION: Fonterra may have sold its dairy farms in China but the appetite for collaboration with the country remains strong.

LCAs tackle false narratives

The quest to measure, report and make sense of the energy that goes into food production has come a long way in the past 25 years.

Featured

Fonterra trims board size

Fonterra’s board has been reduced to nine - comprising six farmer-elected and three appointed directors.

Boost for hort exports

The horticulture sector is a big winner from recent free trade deals sealed with the Gulf states, says Associate Agriculture Minister Nicola Grigg.

Better animal genetic gain system

A governance group has been formed, following extensive sector consultation, to implement the recommendations from the Industry Working Group's (IWG) final report and is said to be forming a 'road map' for improving New Zealand's animal genetic gain system.

National

The show is on!

It was bringing in a new Canterbury A&P Association (CAPA) show board, more in tune with the CAPA general committee,…

Machinery & Products

An ideal solution for larger farms

Designed specifically for large farms that want to drill with maximum flexibility, efficiency and power, the new Lemken Solitair ST…

Landpower increases its offering

Landpower and the Claas Harvest Centre network will launch the Claas Scorpion and Torion material handling solutions to the market…

» Latest Print Issues Online

The Hound

Leaky waka

OPINION: Was the ASB Economic Weekly throwing shade on Reserve Bank governor Adrian Orr when reporting on his speech in…

Know-it-alls

OPINION: A reader recently had a shot at the various armchair critics that she judged to be more than a…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter