Fieldays hold out the begging bowl
OPINION: When someone says “we don’t want a handout, we need a hand up” it usually means they have both palms out and they want your money.
"We're thrilled with the economic impacts of Fieldays 2015," says NZ National Fieldays Society CEO Jon Calder.
The Fieldays 2015 Economic Impact report reveals the events contributes $166m to the GDP of New Zealand and $53m to Waikato.
Dr Warren Hughes of the University of Waikato Management School's Institute of Business Research and Hughes Economics independently prepared the report.
"When preparing the impact study, we look at three sources — visitor spending, equipment spending and organisation spending," says Hughes.
The decrease in both Waikato and New Zealand's revenue and GDP of 13-14% has been attributed to the dairy forecast.
"Unfortunately, as we came into Fieldays, we knew there was bad news ahead in the dairy sector and equipment purchase fell directly, and the overall total price fell accordingly," say Hughes.
However, he says all other sectors, including sheep, beef, horticulture and wine, are on the up.
"We're thrilled with the economic impacts of Fieldays 2015," says NZ National Fieldays Society CEO Jon Calder.
Calder says the event is "more than just four days in June".
"We're incredibly proud to have such relationships with our stakeholders and customers to be able to contribute so significantly to New Zealand's primary sector."
With the current situation in the European farm machinery market being described as difficult at best, it’s perhaps no surprise that the upcoming AgriSIMA 2026 agricultural machinery exhibition, scheduled for February 2026 at Paris-Nord Villepinte, has been cancelled.
The Meat Industry Association of New Zealand (MIA) has launched the first in-market activation of the refreshed Taste Pure Nature country-of-origin brand with an exclusive pop-up restaurant experience in Shanghai.
Jayna Wadsworth, daughter of the late New Zealand wicketkeeper Ken Wadsworth, has launched an auction of cricket memorabilia to raise funds for I Am Hope's youth mental health work.
As we move into the 2025/26 growing season, the Tractor and Machinery Association (TAMA) reports that the third quarter results for the year to date is showing that the stagnated tractor market of the last 18 months is showing signs of recovery.
DairyNZ chair Tracy Brown is urging dairy farmers to participate in the 2026 Levy vote, to be held early next year.
Beef + Lamb New Zealand (B+LNZ) is calling for nominations for director roles in the Eastern North Island and Southern South Island electoral districts.

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