Fine wines fly high
Producing a fine wine takes time. So too has the creation of the inaugural Fine Wines of New Zealand list, announced earlier this year.
Farmers say they are puzzled why Air New Zealand is promoting an overseas-produced plant protein burger but not the Kiwi company that supplies them with world-leading transportation fabrics.
Air New Zealand prides itself on being innovative, and like to partner with like-minded enterprises, says Federated Farmers.
"Farmers understand that - we do it ourselves. But why would our national carrier build an advertising campaign around a foreign product and not a cutting edge Kiwi firm supplying a key component made from a natural, sustainable New Zealand product?" says Federated Farmers Meat and Wool chairperson Miles Anderson.
Inter-weave Ltd is a New Zealand owned and operated bespoke wool upholstery and home wares manufacturer. They combine leading design and technology with luxurious naturally-grown, New Zealand wool fibres to produce high quality, clean, anti-static, ethical textiles sold around the world.
The transportation fabrics Inter-weave supplies to Air New Zealand meet the highest flame retardant criteria. They are accredited with the Civil Aviation Authority (CAA) and have Enviromark NZ diamond accreditation, the highest achievable in this programme.
"Typical of products made from wool, the fabrics are beautiful, have excellent durability and will perform exceedingly well under constant wear. Wool fibres have elasticity that allow them to recover to their original shape even after being stretched over 30%."
It’s a great advertisement for New Zealand natural products, our farmers and an industry that is the lifeblood of rural communities, delivering a livelihood for thousands of Kiwi families.
"Seated in nature, and a Kiwi product flying high. Sounds like a great basis for one of those cheeky and fun Air New Zealand advertising campaigns to me," Miles says.
Newly elected Federated Farmers meat and wool group chair Richard Dawkins says he will continue the great work done his predecessor Toby Williams.
Hosted by ginger dynamo Te Radar, the Fieldays Innovation Award Winners Event put the spotlight on the agricultural industry's most promising ideas.
According to DairyNZ's latest Econ Tracker update, there has been a rise in the forecast breakeven milk price for the 2025/26 season.
Despite the rain and a liberal coating of mud, engines roared, and the 50th Fieldays Tractor Pull Competition drew crowds of spectators across the four days of the annual event.
Nationwide rural wellbeing programme, Farmstrong recently celebrated its tenth birthday at Fieldays with an event attended by ambassador Sam Whitelock, Farmers Mutual Group (FMG), Farmstrong partners, and government Ministers.
Six industry organisations, including DairyNZ and the Dairy Companies Association (DCANZ) have signed an agreement with the Ministry for Primary Industries (MPI) to prepare the country for a potential foot and mouth outbreak.
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