increase font size
Federated Farmers says the New Zealand meat export industry needs to make up lost ground with a boost to marketing beef and sheepmeat overseas.
Meat and fibre spokesperson Rick Powdrell says the figures show primary industries in farmers-keen-for-meat-export-boost.
"Beef + Lamb New Zealand has identified we aren't putting enough effort into promoting our meat exports at the moment and it has been working with the meat industry to get a joint farmer/industry promotion of NZ$7 - $8m a year commitment together. I commend that.
"It's been disappointing over the past few years for farmers, who are heavily investing in more efficient production on farm, to then see the value of their product being let down overseas. The need for collaborative marketing was identified back in the Red Meat Strategy back in 2011. I would hate to see meat industry politics derail or water down this proposal."
Powdrell says he is confident that the great majority of farmers back him and believe the promotion is important.
"Time after time market surveys have shown overseas consumers rank New Zealand food very highly."
Powdrell says he understands New Zealand meat exporters are competing with each other.
"They need to do that for their shareholders and stakeholders. But they should not be short-term trading at the expense of long term collaborative promotion for the benefit of both them individually and their farmer suppliers.
"You just need to visit the marketplace to realise the competition is not from here in New Zealand, but it's from the mega animal proteins, such as pork and chicken," he says.
"We need to market sheepmeat from New Zealand as a distinctive product and the fact that our beef animals are grass fed – and not grain fed – is a market plus, which we haven't put enough effort into."
Powdrell warns any such promotion will take a while to make a real difference in prices.
"The Norwegian salmon industry is a benchmark for well researched, managed and funded international promotion. The Norwegians are quite clear their international marketing is a long-term project. But in that long term the evidence is that it makes a huge difference to producer returns."
A rare weather double-whammy has seen many South Island farmers having to deal with unseasonal snow while still cut off from power supplies after an unprecedented windstorm.
OPINION: Recent media commentary from Southland Federated Farmers has raised concerns among our rural communities, particularly around Environment Southland’s approach to winter grazing inspections and nitrogen reporting. But let’s be clear, much of what’s been said simply doesn’t reflect reality.
OPINION: Environment Canterbury's (ECan) decision recently to declare a so-called “nitrate emergency” is laughable.
A shameless political stunt is how Federated Farmers is describing the Canterbury Regional Council decision to declare “a nitrate emergency” on the back of its latest annual groundwater quality survey.
Federated Farmers say Environment Canterbury's decision to declare a 'nitrate emergency' is a shameless political stunt that won't help anyone.
With the current situation in the European farm machinery market being described as difficult at best, it’s perhaps no surprise that the upcoming AgriSIMA 2026 agricultural machinery exhibition, scheduled for February 2026 at Paris-Nord Villepinte, has been cancelled.
The Meat Industry Association of New Zealand (MIA) has launched the first in-market activation of the refreshed Taste Pure Nature country-of-origin brand with an exclusive pop-up restaurant experience in Shanghai.
Jayna Wadsworth, daughter of the late New Zealand wicketkeeper Ken Wadsworth, has launched an auction of cricket memorabilia to raise funds for I Am Hope's youth mental health work.
As we move into the 2025/26 growing season, the Tractor and Machinery Association (TAMA) reports that the third quarter results for the year to date is showing that the stagnated tractor market of the last 18 months is showing signs of recovery.
DairyNZ chair Tracy Brown is urging dairy farmers to participate in the 2026 Levy vote, to be held early next year.
Beef + Lamb New Zealand (B+LNZ) is calling for nominations for director roles in the Eastern North Island and Southern South Island electoral districts.
OPINION: Every time politicians come up with an investment scheme where they're going to have a crack at 'picking winners'…
OPINION: What are the unions for these days?
