What Would Synlait Be Worth to Fonterra or a2 Milk?
Speculation of a possible joint move by Fonterra and a2 Milk to buy Synlait raises a much bigger strategic question, says agribusiness expert Dr Nic Lees.
OnSide will launch shortly after the new Health and Safety at Work Act comes into effect next April.
Chief executive and co-founder of OnSide, Ryan Higgs, has worked as Purata's innovation manager. Higgs is a Fullbright scholar with a PHD in Animal Science.
The company's third co-founder, Michael Falconer, has worked as an investment banker and advisor to Synlait during its restructuring and capital raising. Falconer worked alongside senior management experience with Carter Holt Harvey and leadership of health and safety in the challenging forestry sector.
Ryan Higgs says OnSide will fill a gap in the market for farmers looking for a practical tool to help them manage their health and safety requirements.
"There is no other online system like this for the rural community to manage their health and safety needs. Other apps and systems have been tweaked from different industries. The difference with OnSide is that it has been built by farmers for farmers," says Higgs.
"Our objective is to capture the key elements of a safety plan to help farmers from April 2016 when scrutiny around health and safety compliance is going to ramp up."
The OnSide system is well progressed with tech partners Jade Software and testing with farmer focus groups will begin in February, with a view to having OnSide ready for launch in the second quarter of 2016.
The trio have consulted hundreds of farmers and rural industry stakeholders over the past four months to make sure they are on the right track.
One of the things that also became obvious during research this year was that a focus solely on compliance wouldn't deliver the best results, says Higgs.
"Farmers have told us they want to show leadership in health and safety and do the right thing, but the tools to do this have not actually been available. So it's become a compliance and administrative burden for them. This doesn't actually achieve what we all want which is to keep people safe on farms.
"OnSide will focus on showing the value of health and safety in terms of productivity through reduced paperwork and down-time and from minimising incidents," says Higgs.
Farmers will subscribe to OnSide which will make it easy for them to develop their own health and safety plan by working through a pre-populated list of risks overlaid on a satellite map of the farm property.
Contractors and visitors will be prompted to sign in on a smart phone when they cross a virtual 'geo-fence' onto the farm. They will have access to the risks and will be requested to review and acknowledge these risks before signing in. Risks can be updated by the farmer in real time and visitors will need to sign out when they leave. All information will be stored in the cloud avoiding the need for paperwork.
