Blueberries Could Be NZ's Next $150m Horticultural Export
Blueberries have the potential to become a major horticultural export, earning up to $150 million within the next three to five years.
Zespri is working with the industry to facilitate good quality growth.
With 14,000ha of kiwifruit, the industry – right across the supply chain – must collaborate more than ever if it is to match supply to demand.
“We are licensing our Sungold out at 700ha a year, in Bay of Plenty and the regions,” Mathieson says.
“We are seeing great growth for Sungold up north in Whangarei and Kerikeri and further down the East Coast – as well in Gisborne, Napier and even in Nelson.
“Sungold grows better than Zespri green in more locations, which means we are getting a wider regional spread.”
However, the big challenge facing the kiwifruit industry is finding enough quality labour. A survey by the University of Waikato forecast that, based on the growth of the industry, 29,000 more people would be required.
Mathieson says encouraging people to make a career in the industry is a challenge and the industry is looking for support from the Government and others to get the staff needed.
