Grass-fed red meat campaign targets wealthy Chinese consumers
An eight million dollar, three year campaign to get wealthy Chinese to buy New Zealand beef and lamb is now underway.
Trade Minister Todd McClay and EU Trade Commissioner Cecilia Malmström have agreed on the importance of working in the World Trade Organisation (WTO) towards reducing non-tariff barriers (NTBs), and reform of domestic support in agriculture.
"Commissioner Malmström and I are committed to progressing these important issues in Geneva as part of preparations for the next WTO Ministerial Conference in 2017," say McClay.
The discussion took place in Oslo, Norway this weekend in advance of the WTO mini-ministerial meeting.
"Consensus is developing amongst some WTO members on these issues, which are significant priorities for New Zealand. Much work remains, however, before a credible outcome can be expected.
"For New Zealand, NTBs and domestic support in agriculture remain issues that distort trade - and therefore need to be dealt with. With agreement to remove agricultural export subsidies at the end of last year we've seen some progress, however my strongly held view is that much more must be done. This can only be properly addressed in the WTO.
"I welcome New Zealand and the European Union working together in the WTO and in continuing to work together to strengthen our trading relationship.
"The Commissioner confirmed to me that EU progress towards an FTA with New Zealand remains on track and that she did not expect Brexit to be an obstacle to the launch of negotiations.
"We have recommitted to work constructively together towards the launch of negotiations,” says McClay.
Two-way trade between NZ and the EU is around $20 billion each year. This includes $5.5 billion of trade with the United Kingdom.
Prime Minister Christopher Luxon says the relationship between New Zealand and the US will remain strong and enduring irrespective of changing administrations.
More than 200 people turned out on Thursday, November 21 to see what progress has been made on one of NZ's biggest and most comprehensive agriculture research programmes on regenerative agriculture.
The a2 Milk Company (a2MC) says securing more China label registrations and developing its own nutritional manufacturing capability are high on its agenda.
Stellar speakers, top-notch trade sites, innovation, technology and connections are all on offer at the 2025 East Coast Farming Expo being once again hosted in Wairoa in February.
As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make an early November dash to Bologna to the 46th EIMA exhibition.
Livestock can be bred for lower methane emissions while also improving productivity at a rate greater than what the industry is currently achieving, research has shown.
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