Details lacking in Primary Sector Council's plan

However, the actual details of how and when it will ever be implemented are yet to be fleshed out.

A key part of the PSC’s remit, when O’Connor established it back in April 2018, was to “develop a sector-wide vision”. Last week, the PSC launched its self-described “bold, new vision for New Zealand’s agriculture, food and fibres sector” – titled: ‘Fit for a better world’. 

Its big idea is: “for New Zealand’s agriculture, food and fibres sector to be a world-leader in modern regenerative production systems”. 

PSC chair Lain Jager says it is about providing the world’s most discerning consumers with outstanding, ethically produced food, natural fibres, drinks, co-products and bio-products. 

“As global environmental pressures continue to mount, this is about us standing for a sustainable future in a way that both speaks to and honours both our global consumers and our children.” 

Meanwhile, a key part of PSC’s vision is the Māori concept of Taiao, “putting the health of the climate, land, water and living systems first. It provides a uniquely New Zealand way to shape the future”. 

However, just how this “bold new vision” will be achieved is still unclear as the PSC is still developing its final report and recommendations, which are not expected until March 2020. Following this, a new government-industry body – Food and Fibres Aotearoa New Zealand – will be set up to “bring the vision to life”. 

O’Connor praised the PSC’s work and said he established it “to provide fresh thinking and develop a vision to help the sector navigate the environmental and sustainability challenges it faces”.

“By using ‘Fit for a Better World’ as our guide, I’m confident we’ll achieve premiums in the marketplace for our food and produce.” 

Earlier investigations by Rural News, revealed that estimated annual costs for the 14 member PSC were expected to exceed $500,000.