Wednesday, 05 July 2017 12:55

Dark days turn golden

Written by  Sudesh Kissun
Zespri chief executive Lain Jager. Zespri chief executive Lain Jager.

The kiwifruit industry initially lost a billion dollars -- about one-third of its capital value -- to Psa, says Zespri chief executive Lain Jager.

However, the industry has bounced back strongly; capital values have soared higher despite Psa lingering in orchards.

Jager, who spoke at a recent dairy industry conference in Waikato, described the outbreak in late 2010 and the following few years as “pretty dark times”.

He told the Smaller Milking and Supply Herds (SMASH) conference that the Psa bacteria which kills kiwifruit vines wiped out Zespri Gold kiwifruit; production slumped from 30 million trays a year to 10m trays.

Owners of Gold kiwifruit orchards saw their land values drop from $600,000/ha to $80,000 - $110,000/ha.

Jager says many kiwifruit growers were forced to find jobs to support their families.

“During the whole period there was one bankruptcy and no one committed suicide,” he says. “There was a huge focus on R&D and collective pulling together of the industry.”

Tests done on Psa-affected kiwifruit showed the cheaper Green Hayward variety “pretty tolerant but the Gold variety intolerant”. However, Zespri Gold growers could not go back to growing the Hayward variety.

“If you are a Gold kiwifruit grower, your income levels are much higher than the Green kiwifruit growers; you couldn’t go back to growing green… the financial case wouldn’t work,” says Jager.

But the kiwifruit industry enjoyed “a huge dollop of good luck”. Another Gold variety developed earlier -- Zespri SunGold – was found to withstand the bacteria much better than the Zespri Gold variety.

Backed by the banks, the industry planted 2000ha of SunGold kiwifruit.

Jager says it worked “splendidly”. “The SunGold kiwifruit works well; it has a higher yield than the old Zespri Gold, bigger fruit and a broader taste appeal.”

Jager says the kiwifruit industry realises that now it is obliged to farm in the presence of Psa bacteria.

The industry has pulled resources together and the result is higher productivity from orchards since Psa.

While the higher yields could be technical -- the impact of Psa causing stress in the vine and causing more floral behavior -- Jager says better orchard management could also be the reason.

“Ironically we are more positive than we were before Psa but that should never undervalue the pain and struggle people went through in the Psa environment.

“It was a real trial by fire; we were either going to pull together or the industry was going to pull apart.

Kiwifruit industry

- 2500 growers

- Median size of orchards- 3ha

- Total revenues of $2 billion

- Earnings before interest and taxes -$20,000/ha (Green kiwifruit), $80,000 (Gold)

- Land costs- $350,000/ha (Green), $700,000/ha (Gold)

More like this

Government Backs $47.9m Kiwifruit Growth Programme

New Zealand's kiwifruit industry has welcomed Government co-investment in a new five-year programme designed to help growers produce higher yields of premium fruit, with less water, fewer nutrients and reduced environmental impact.

Featured

Carrfields Marks 50 Years as Rural Health Programme Grows

Celebrating 50 years in the rural landscape of Central Canterbury and beyond, Ashburton-based Carrfields, has been the exemplar for all aspects of modern agriculture via its extensive range of services including supply, growing, agronomic advice and marketing.

Taupiri Farmers Chase Ownership After Awards Success

For Taupiri dairy farmers Logan and Sian Dawson, their involvement in the NZ Dairy Industry Awards has been a key catalyst in the growth of their business - the experience helping shape how they approach the farm ownership pathway they are pursuing today.

Ballance Urges Farmers to Plan Ahead for El Niño

With forecasters advising El Niño conditions will develop through winter and strengthen into spring and summer, Ballance Agri-Nutrients is encouraging farmers and growers to think ahead about nutrient planning and be prepared to work around challenging weather conditions.

National

Machinery & Products

» Latest Print Issues Online

The Hound

'LinkedIn Greens'

OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…

UK Warning

OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter