Monday, 17 December 2012 12:50

Communication was flawed - Brown

Written by 

The Fonterra Shareholders Council admits that it its communication strategy during the TAF process was not up to scratch.

Council chairman Ian Brown says while farmer effort throughout the TAF process was remarkable, the council has had time to review its own performance.

"Communications stands chief among these and farmers have told us that the council did not get this right," he told the co-op annual meeting in Hamilton today.
"Over the next 12 months improvement in this area will be major focus, and we will endeavour to provide you, as the owners of Fonterra, with timely, accurate and relevant communications," Brown told shareholders.

However, he says at the same there is an obligation for all shareholders to take time to read and understand the relevant financial and other documents available to them and provide feedback to councillors.
"This information becomes vital as we move forward under a new capital structure and the council more closely monitors the business and delivers shareholders the resulting financial information as is our obligation."

Brown assured shareholders it will protect farmers' interests, and work to ensure the board meets its stated goals, and is held accountable for them.

More like this

Fonterra woos investors for consumer business

The divestment process for Fonterra's global consumer business is gaining momentum, with the co-op meeting global fund managers this week on a potential listing of the co-operative's newly formed Mainland Group.

No backing down

OPINION: Fonterra isn't backing down in its fight with Greenpeace over the labelling of its iconic Anchor Butter.

Featured

Editorial: Drought dilemma

OPINION: As of last Thursday, five regions – Taranaki, Northland, Waikato, Horizons and Marlborough-Tasman – had been declared medium-scale adverse events.

Awards to boost farm ownership goals

Two new Awards have been developed for the New Zealand Dairy Industry Awards (NZDIA) programme that will help some farmers on their journey to farm ownership.

Fonterra gives $250,000 for wetlands repair

Through its new partnership with New Zealand Landcare Trust, Fonterra has committed to funding ten $25,000 grants for wetland restoration in communities across the country.

National

Machinery & Products

Alpego eyes electric power harrow

Distributed by OriginAg in New Zealand, Italian manufacturer Alpego recently showed its three metre Alysium electric power harrow at the…

New seed drill tech coming

Incorporating Vaderstad's latest seed drill technology, the Proceed V 24, is said to improve precision and increase planting efficiencies for…

» Latest Print Issues Online

The Hound

Waffle man

OPINION: Prime Minister Christopher Luxon sometimes can't escape his own corporate instinct for evasion, and in what should have been…

Banks on notice

OPINION: Shane 'Matua' Jones, crusader against all things woke, including "woke banks", couldn't have scripted it better when his NZ…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter