West Coast farm looks a picture on new packaging
Images of Graeme McNabb’s farm on the West Coast will soon be hitting supermarket shelves around the world.
Grass-fed meat out of New Zealand is the “caviar of the future”, says Stu Chapman, who stepped down this month as Elders NZ managing director after 21 years with the company.
Agriculture in NZ has a big future, says Chapman.
“We are a food bowl, there is no doubt,” he told Rural News. “We must protect our biosecurity; we need to protect our borders and the fact that we are seen as a supplier of quality food through different parts of the world.
“We need to make sure we hang onto that NZ Inc brand because we are not a low cost producer any more.
“There are a lot of countries around the world that can produce that same product cheaper than us but we have a reputation as delivering quality safe products.”
Chapman says he can’t remember the last time sheepmeat, beef meat and wool were well ahead of dairy, as they are now.
The red meat sector in NZ has bright prospects. “Grass-fed meat out of NZ is potentially the caviar of the future,” he says.
“So for me the sheep and cattle future looks extremely bright and exciting.”
Prime Minister Christopher Luxon says the relationship between New Zealand and the US will remain strong and enduring irrespective of changing administrations.
More than 200 people turned out on Thursday, November 21 to see what progress has been made on one of NZ's biggest and most comprehensive agriculture research programmes on regenerative agriculture.
The a2 Milk Company (a2MC) says securing more China label registrations and developing its own nutritional manufacturing capability are high on its agenda.
Stellar speakers, top-notch trade sites, innovation, technology and connections are all on offer at the 2025 East Coast Farming Expo being once again hosted in Wairoa in February.
As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make an early November dash to Bologna to the 46th EIMA exhibition.
The horticulture sector is a big winner from recent free trade deals sealed with the Gulf states, says Associate Agriculture Minister Nicola Grigg.
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