West Coast farm looks a picture on new packaging
Images of Graeme McNabb’s farm on the West Coast will soon be hitting supermarket shelves around the world.
Grass-fed meat out of New Zealand is the “caviar of the future”, says Stu Chapman, who stepped down this month as Elders NZ managing director after 21 years with the company.
Agriculture in NZ has a big future, says Chapman.
“We are a food bowl, there is no doubt,” he told Rural News. “We must protect our biosecurity; we need to protect our borders and the fact that we are seen as a supplier of quality food through different parts of the world.
“We need to make sure we hang onto that NZ Inc brand because we are not a low cost producer any more.
“There are a lot of countries around the world that can produce that same product cheaper than us but we have a reputation as delivering quality safe products.”
Chapman says he can’t remember the last time sheepmeat, beef meat and wool were well ahead of dairy, as they are now.
The red meat sector in NZ has bright prospects. “Grass-fed meat out of NZ is potentially the caviar of the future,” he says.
“So for me the sheep and cattle future looks extremely bright and exciting.”
Chinese textile company Saibosi has partnered with Wools of New Zealand to put the 'farm to floor' story of New Zealand wool rugs on screen for its customers.
Showcasing the huge range of new technologies and science that is now available was one of the highlights at last week's National Fieldays.
Coby Warmington, 29, a farm manager at Waima Topu Beef near Hokianga was named at the winner of the 2025 Ahuwhenua Young Maori Farmer Award for sheep and beef.
Northlanders scooped the pool at this year's prestigious Ahuwhenua Trophy Awards - winning both the main competition and the young Maori farmer award.
Red meat farmers are urging the Government to act on the growing number of whole sheep and beef farm sales for conversion to forestry, particularly carbon farming.
The days of rising on-farm inflation and subdued farmgate prices are coming to an end for farmers, helping lift confidence.
OPINION: Missed out on a knighthood in the King’s Birthday Honours, again?
OPINION: The antipathy the previous government had for farmers no longer holds court on the Beehive’s 9th floor, but it’s…